Social Media Resources:
Learn methods to optimize your web presence here: SEO for vocalists.
When discussing social media strategy for artists, Ok, honestly, is your social media presence contributing to the growth of your fan base? You likely have thoughtfully created music with attention to great material but if no one knows about your music, you’ll struggle to achieve a following. Singers just starting invest too much time concentrating on self-promotion. And for most, the primary communications or marketing method they use is social media, but the problem is that this is a communication that is single direction, leaving followers with no method to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales should be an objective, developing your brand and informing the audience in a conversational manner is the real objective. Check out the newartistmodel.com for more resources.
70 percent of your social content must develop your brand name.
The biggest majority of your material should be focused on your story and brand. Perhaps your brand is hard, however your character is with a funny attribute. Blend the two in a way that gives your followers a view into your personality. Try publishing a video of you belting in the studio, or writing a genuine thank you to your followers. Don’t forget, your audience want to get into your life, so usher them backstage. Show them the fun, boring, and even the mundane parts of your day/life. Engage them with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social media material must be shared from and for other artists.
If an artist invited you to sing with them in Sierra Vista, let your followers in Arizona know about it. Develop relationships with other musicians, vocalists and influencers, and you will develop a powerful network through social media. Think of these bands as amplifiers of your name. As an emerging artist, you’re constantly playing with other groups and collaborating with musicians, independent professional photographers, recording technicians, graphic designers, etc. Use this 20 percent of your social focus to strengthen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the content needs to be promotional.
LA based artist Flying Lotus installed a live-stream while playing his latest album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet throughout the entire album about cool, intriguing facts that no one would have understood, such as the story behind why he used a specific sound or the rap artist he originally wanted for a specific beat.
Managing social networking requires attention to detail, however it can be enjoyable. It’s a excellent way to communicate with your audience. The rock band Korn is yet another example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.
The material you release should be comprehensive and enjoyable, but it must contribute to the story behind your band and your career. UK indie electronic act the double x does a wonderful job with sharing images of their adventures on the road as well as hanging out with buddies. Their fans discover this content to be special and endearing, while at the same time it showcases the individual character of the band.
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Social network marketing is about interacting with your fans, not at them. Everybody has that pal who shamelessly puts his/her self-promotion into your social media status reports, and it gets annoying. It’s true, you have to tell individuals about what you’re up to, however it does not need to be one-way. Bring your fans into the conversation, don’t alienate them.
Bottom line, with social, do not overdo self-promotion, use it moderately. Let’s say you have 10 Facebook posts over 2 weeks, you should make seven or so pertinent to your image, approximately 2 about a different job that you support, and one or 2 an explicit CTA to buy your promotional item. This content model offers versatility and the opportunity to be creative with your virtual voice.
I hope that you find the seventy-twenty-ten rule helpful. Examples of social posts you should be making:
+ Sharing a brand-new album debut from a band you performed with.
+ Sharing info about a brand-new side job one of your band member is launching.
+ Posting an event hosted by a place who has booked you or your band.
This material should not be random. You must truly believe in what you are sharing. Whatever you share publicly comes back to your brand name. If you publish about an irrelevant project, your fans might wonder about the consistency of your message.