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Learn ways to optimize your web presence here: search optimization for artists.
When discussing social media strategy for artists, Ok, honestly, is your social media profile contributing to the growth of your audience? You probably have thoughtfully crafted music with attention to great content but if no one knows about your incredible talent, you’ll struggle to grow a fan base. Musicians just beginning spend excessive time concentrating on self-promotion. And for most, the main communications or marketing method they use is social media, but the trouble is that this is a discussion that is one-direction, leaving followers without any way to engage, aside from making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales should be an objective, constructing your brand name and engaging your fans in a natural way is the real goal. Check out the newartistmodel.com for more resources.
70% of your social material needs to enhance your brand name.
The largest majority of your content ought to be centered on your story and brand. Supposing your brand is dark, but your character is with a sense of humor. Blend the 2 in a method that gives your fans a view into who you are. Try posting a picture of you vocalizing in the studio, or composing a sincere note of thanks to your followers. Remember, your audience want to get into your life, so usher them behind the scenes. Show them the fun, ordinary, and even the mundane parts of your day/life. Engage them with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social network material ought to be shared from and for other musicians.
If an artist invited you to record with them in Shumway, let your followers in Arizona know about it. Develop relationships with other musicians, bands and influencers, and you’ll develop a powerful network via social media. Think of these artists as amplifiers of your brand. As an trending singer, you’ll be continuously gigging with other bands and working together with vocalists, self-employed professional photographers, sound engineers, graphic designers, and so on. Use this 20% of your social focus to strengthen these key relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the content needs to be self-promoting.
LA based artist Flying Lotus put up a live-stream while playing his recent record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet during the entire album about cool, intriguing facts that no one would have known, such as the story behind why he utilized a certain sound or the rapper he originally wanted for a particular beat.
Handling social networking requires dedication, but it can be enjoyable. It’s a great method to communicate with your audience. The band Korn is just one example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.
The content you release should be wide-ranging and fun, but it must build to the story behind your band and your art. UK indie electronic act the double x does a magnificent job with sharing photos of their journeys in the studio along with hanging out with friends. Their fans discover this content to be special and engaging, while at the same time it shows the individual personality of the band.
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Social network marketing is about communicating with your fans, not at them. Everyone has that buddy who shamelessly puts his or her self-promotion into your social media status reports, and it gets annoying. It’s true, you need to inform people about what you’re doing, however it doesn’t have to be one-way. Bring your fans into the conversation, don’t alienate them.
To summarize, with social, do not overdo self-promotion, use it moderately. Let’s say you have ten Facebook posts over 2 weeks, you should make seven or so appropriate to your image, approximately two about a different group that you support, and one or two an explicit CTA to buy your music. This content mix provides flexibility and the chance to be innovative with your virtual voice.
I trust that you find the 70-20-10 guideline helpful. Examples of social posts you could be making:
+ Publishing a brand-new album debut from a artist you guested with.
+ Publishing information about a brand-new side venture a band member is launching.
+ Publishing an event hosted by a venue who has scheduled you or your band.
This material shouldn’t be random. You have to truly believe in exactly what you’re sharing. Everything returns to your brand name. If you post about an unimportant project, your followers might wonder about the consistency of your voice.