Digital Networking Tools:
Discover methods to optimize your web presence here: search optimization for artists.
When discussing social media strategy for artists, Ok, honestly, is your social networking profile contributing to the growth of your audience? You likely have attentively created music with focus on great art but if no one knows about you, you’ll struggle to achieve an audience. Bands just beginning spend excessive time focusing on self-promotion. For many, the main communications or marketing method they use is social media, but the trouble is that this is a conversation that is one-direction, leaving fans without any way to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales must be an objective, building your brand name and informing the audience in a conversational manner is the ultimate objective. Check out the newartistmodel.com for more resources.
70 percent of your social material ought to develop your brand name.
The biggest majority of your material should be centered on your message and brand name. Maybe your brand is dark, however your personality is with a funny attribute. Mix the two in a way that offers your fans a view into your personality. Try posting a image of you vocalizing in the studio, or writing a genuine note of thanks to your followers. Remember, your audience want to get into your life, so usher them into your home. Show them the exciting, boring, and even the mundane aspects of your day/life. Get them engaged with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social media content needs to be shared from and for other bands.
If an artist invited you to perform with them in Shipolovi, let your followers in Arizona know about it. Build relationships with other musicians, vocalists and influencers, and you’ll establish a advantageous network through social media. Think of these artists as amplifiers of your name. As an trending vocalist, you’re constantly gigging with other groups and collaborating with artists, self-employed professional photographers, recording technicians, graphic designers, etc. Utilize this 20 percent of your social focus to deepen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the content ought to be promotional.
LA based artist Flying Lotus set up a live-stream while playing his latest record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet throughout the whole album about cool, intriguing truths that no one would have understood, such as the story behind why he utilized a certain sample or the rapper he originally wanted for a particular beat.
Handling social media requires focus, but it can be enjoyable. It’s a terrific way to interact with your fans. The rock band Korn is just one example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.
The content you release should be comprehensive and enjoyable, but it must contribute to the story behind your band and your music. UK indie electronic act the double x does a incredible job with sharing photos of their journeys on the road along with hanging out with friends. Their fans discover this material to be special and engaging, while at the same time it showcases the individual personality of the band.
Social network marketing has to do with communicating with your fans, not at them. Everyone has that buddy who shamelessly puts his or her self-promotion into your social media status reports, and it gets annoying. It’s true, you have to inform individuals about what you are up to, but it does not have to be one-way. Bring your fans into the conversation, don’t alienate them.
To summarize, with social, don’t overdo self-promotion, use it moderately. Say you have ten social posts over 2 weeks, you will want to make seven or so pertinent to your brand name, approximately two about a separate job that you support, and one or two an explicit call-to-action to buy your product. This content mix offers flexibility and the chance to be imaginative with your online voice.
I hope that you found the seventy-twenty-ten rule useful. Examples of social posts you should be making:
+ Sharing a new record debut from a artist you guested with.
+ Posting details about a new side job one of your band member is pursuing.
+ Posting an event hosted by a location who has booked you or your band.
This material should not be arbitrary. You have to really believe in exactly what you are sharing. Everything comes back to your image. If you publish about an irrelevant project, your fans might wonder about the consistency of your message.