Digital Networking Resources:
Learn ways to optimize your web presence here: search optimization for singers.
When discussing social media strategy for artists, let’s be honest, is your social profile contributing to the growth of your fan base? You probably have thoughtfully crafted product with attention to great material but if no one knows about your music, you’ll struggle to grow an audience. Artists just beginning spend excessive time focusing on self-promotion. For many, the primary communications or marketing method they use is social media, but the trouble is that this is a discussion that is single direction, leaving fans with no method to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales should be an objective, building your brand name and telling your fans in a natural manner is the best goal. Check out the newartistmodel.com for more resources.
70 percent of your social material needs to develop your brand.
The biggest bulk of your content must be centered on your story and brand. Perhaps your brand name is dark, on the other hand your personality is with a sense of humor. Mix the two in a manner that gives your fans a view into who you are. Try publishing a video of you belting in the studio, or writing a genuine thank you to your followers. Don’t forget, your fans want to get into your life, so usher them backstage. Show them the exciting, normal, and even the mundane parts of your day/life. Engage them with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social network material must be shared from and for other bands.
If a band invited you to perform with them in Shipley, let your followers in Arizona know about it. Build relationships with other artists, vocalists and influencers, and you will establish a advantageous network via social media. Think of these artists as amplifiers of your brand. As an emerging singer, you’ll be continuously gigging with other groups and collaborating with artists, freelance professional photographers, sound technicians, graphic designers, and so on. Utilize this 20 percent of your social focus to strengthen these key relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the material needs to be self-promoting.
Los Angeles based producer Flying Lotus put up a live-stream while playing the recording of recent record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet during the whole album about cool, intriguing truths that nobody would have caught, such as the story behind why he used a particular sound or the rapper he initially had in mind for a specific beat.
Managing social media requires attention to detail, but it can be fun. It’s a fantastic method to interact with your fans. The rock band Korn is yet another example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.
The material you release should be extensive and enjoyable, but it must contribute to the story behind your band and your career. UK indie electronic act the double x does a fabulous job with sharing pictures of their journeys in the studio as well as hanging out with pals. Their fans discover this content to be special and engaging, while at the same time it shows the individual character of the band.
Social media marketing has to do with interacting with your fans, not at them. Everyone has that buddy who shamelessly puts his or her self-promotion into your social media status reports, and it gets annoying. It’s true, you have to inform individuals about what you’re up to, but it does not need to be one-way. Bring your audience into the discussion, don’t alienate them.
To summarize, with social, do not overdo self-promotion, use it sparingly. Let’s say you have 10 Facebook posts over 2 weeks, you will want to make 7 or so appropriate to your image, approximately 2 about a different group that you support, and one or 2 an explicit call-to-action to purchase your product. This content model provides versatility and the chance to be innovative with your online voice.
I hope that you found the 70/20/10 guideline helpful. Examples of social posts you could be making:
+ Sharing a new album release from a artist you toured with.
+ Posting info about a new side venture one of your band member is launching.
+ Publishing an event hosted by a location who has reserved you or your band.
This content shouldn’t be random. You have to really believe in what you are sharing. Everything returns to your image. If you post about an irrelevant project, your followers may question the consistency of your voice.