Digital Media Tools:
Learn approaches to optimize your web presence here: search optimization for singers.
When discussing social media strategy for artists, let’s be honest, is your online profile contributing to the growth of your fan base? You probably have thoughtfully crafted music with attention to great content but if no one knows about your incredible talent, you’ll struggle to grow a base of fans. Musicians just beginning spend excessive time concentrating on self-promotion. And for most, the main communications or marketing method they use is social media, but the trouble is that this is a discussion that is one-direction, leaving followers without any method to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales should be an objective, building your brand and telling the audience in a natural way is the real objective. Check out the newartistmodel.com for more resources.
70 percent of your social material needs to develop your brand.
The largest bulk of your material should be focused on your message and brand name. Maybe your brand name is dark, however your personality is with a sense of humor. Blend the 2 in a way that gives your fans a view into who you are. Try posting a photo of you vocalizing in the studio, or composing a sincere thank you to your fans. Don’t forget, your fans want to get into your life, so usher them into your home. Show them the fun, boring, and even the mundane aspects of your day/life. Engage them with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social network content should be shared from and for other musicians.
If a band welcomed you to perform with them in Sells, let your fans in Arizona know about it. Establish relationships with other artists, vocalists and influencers, and you’ll develop a advantageous network via social media. Think of these influencers as amplifiers of your name. As an trending artist, you’ll be constantly gigging with other bands and working together with musicians, self-employed professional photographers, sound technicians, graphic designers, and so on. Utilize this 20% of your social focus to strengthen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the material must be promotional.
LA based artist Flying Lotus put up a live-stream while playing the recording of recent record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet during the whole album about cool, fascinating