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Discover methods to optimize your web presence here: SEO for vocalists.
When discussing social media strategy for artists, let’s be honest, is your social presence contributing to the growth of your fan base? You likely have attentively crafted material with attention to great art but if no one knows about you, you’ll struggle to grow a fan base. Artists just starting spend too much time concentrating on self-promotion. For many, the main communications or marketing method they use is social media, but the trouble is that this is a discussion that is one-direction, leaving fans with no method to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales ought to be an objective, building your brand and informing your fans in a natural manner is the best objective. Check out the newartistmodel.com for more resources.
70 percent of your social content must develop your brand.
The biggest bulk of your material must be centered on your story and brand. Perhaps your brand name is dark, on the other hand your personality is with a sense of humor. Blend the 2 in a manner that offers your fans a view into who you are. Try posting a picture of you belting in the studio, or composing a genuine note of thanks to your followers. Don’t forget, your audience want to get into your life, so usher them backstage. Show them the fun, ordinary, and even the mundane parts of your day/life. Engage them with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social network content ought to be shared from and for other singers.
If a band invited you to sing with them in Sells, let your fans in Arizona know about it. Develop relationships with other musicians, bands and influencers, and you will develop a powerful network through social media. Think of these artists as amplifiers of your name. As an emerging vocalist, you’re continuously playing with other bands and working together with vocalists, self-employed professional photographers, sound technicians, graphic designers, and so on. Utilize this 20 percent of your social focus to deepen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the content should be self-promoting.
Los Angeles based producer Flying Lotus installed a live-stream while playing the recording of recent album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet throughout the whole album about cool, interesting