Social Media Strategies for Artists in Second Mesa 86043 – SEO builds local businesses

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When discussing social media strategy for artists, Ok, honestly, is your social media presence helping to the growth of your audience? You probably have thoughtfully created material with focus on great content but if no one knows about your incredible talent, you’ll struggle to grow a following. Bands just beginning spend too much time focusing on self-promotion. For many, the primary communications or marketing method they use is social media, but the trouble is that this is a discussion that is one-direction, leaving followers without any method to engage, aside from making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales should be an objective, building your brand and engaging the audience in a conversational way is the ultimate goal. Check out the newartistmodel.com for more resources.

70 percent of your social material ought to build your brand name.

The biggest majority of your material ought to be centered on your message and brand. Perhaps your brand name is hardcore, on the other hand your personality is with a sense of humor. Blend the two in a way that offers your fans a view into your personality. Try posting a image of you vocalizing in the studio, or writing a sincere thank you to your followers. Remember, your fans want to get into your life, so usher them behind the scenes. Show them the fun, boring, and even the mundane parts of your day/life. Engage them with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.

20 percent of your social network content should be shared from and for other singers.

If an artist welcomed you to sing with them in Second Mesa, let your followers in Arizona know about it. Establish relationships with other artists, vocalists and influencers, and you’ll establish a useful network via social media. Think of these influencers as amplifiers of your brand. As an emerging singer, you’ll be constantly gigging with other bands and working together with vocalists, freelance photographers, sound engineers, graphic designers, and so on. Utilize this 20% of your social focus to strengthen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.

10% of the material must be self-promoting.

Los Angeles based producer Flying Lotus installed a live-stream while playing his latest record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet throughout the whole album about cool, intriguing realities that nobody would have known, such as the story behind why he utilized a specific sample or the rapper he initially wanted for a specific beat.


Handling social media requires dedication, but it can be fun. It’s a fantastic way to interact with your audience. The band Korn is just one example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.



The material you release should be wide-ranging and fun, but it must contribute to the story behind your band and your career. UK indie electronic act the double x does a amazing job with sharing photos of their adventures on the road along with hanging out with fellow artists. Their fans discover this content to be special and captivating, while at the same time it shows the individual character of the band.


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Social network marketing is about communicating with your fans, not at them. Everybody has that good friend who shamelessly puts his or her self-promotion into your social media status reports, and it gets annoying. It’s true, you have to inform individuals about what you are up to, but it doesn’t have to be one-way. Bring your fans into the discussion, don’t alienate them.


To summarize, with social, do not overdo self-promotion, use it moderately. Say you have 10 Facebook posts over two weeks, you will want to make 7 or so appropriate to your brand, approximately 2 about a separate job that you are involved with, and 1 or 2 a direct CTA to buy your music. This content model gives flexibility and the opportunity to be innovative with your online voice.

I trust that you find the 70/20/10 guideline useful. Examples of social posts you could be making:

+ Posting a new album release from a artist you performed with.

+ Sharing details about a new side job one of your band member is pursuing.

+ Publishing an occasion hosted by a place who has reserved you or your band.

This content shouldn’t be arbitrary. You have to really believe in exactly what you are sharing. Whatever you share publicly comes back to your brand name. If you publish about an unimportant project, your followers may wonder about the consistency of your message.