Digital Networking Tools:
Discover methods to optimize your web presence here: search optimization for vocalists.
When discussing social media strategy for artists, let’s be honest, is your social media profile contributing to the growth of your fan base? You probably have attentively created music with attention to great art but if no one knows about your incredible talent, you’ll struggle to achieve a base of fans. Artists just starting spend too much time focusing on self-promotion. For many, the main communications or marketing method they use is social media, but the problem is that this is a conversation that is one-direction, leaving followers without any way to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales should be an objective, building your brand and informing the audience in a conversational manner is the real objective. Check out the newartistmodel.com for more resources.
70% of your social material must build your brand.
The largest bulk of your content should be centered on your message and brand name. Perhaps your brand name is hard, on the other hand your character is with a sense of humor. Blend the 2 in a manner that offers your fans a window into who you are. Try posting a picture of you vocalizing in the studio, or writing a sincere thank you to your supporters. Remember, your fans want to get into your life, so usher them into your home. Show them the exciting, ordinary, and even the mundane parts of your day/life. Get them engaged with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social media material needs to be shared from and for other singers.
If an artist welcomed you to perform with them in Scottsdale, let your followers in Arizona know about it. Establish relationships with other artists, bands and influencers, and you will establish a useful network via social media. Think of these bands as amplifiers of your name. As an up-and-coming artist, you’ll be continuously gigging with other groups and teaming up with musicians, freelance photographers, sound technicians, graphic designers, etc. Utilize this 20 percent of your social focus to deepen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the material ought to be promotional.
Los Angeles based artist Flying Lotus installed a live-stream while playing his latest record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet throughout the whole album about cool, interesting