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Discover methods to optimize your web presence here: SEO for vocalists.
When discussing social media strategy for artists, Ok, honestly, is your social networking presence contributing to the growth of your fan base? You probably have attentively created product with attention to great art but if no one knows about your incredible talent, you’ll struggle to achieve an audience. Bands just beginning spend excessive time concentrating on self-promotion. And for most, the main communications or marketing method they use is social media, but the problem is that this is a discussion that is one-direction, leaving fans without any way to engage, aside from making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales must be an objective, building your brand name and informing your fans in a natural manner is the ultimate objective. Check out the newartistmodel.com for more resources.
70 percent of your social material ought to develop your brand.
The biggest majority of your material should be centered on your message and brand name. Supposing your brand is dark, on the other hand your character is with a sense of humor. Blend the 2 in a manner that offers your followers a view into who you are. Try publishing a video of you vocalizing in the studio, or writing a sincere note of thanks to your followers. Remember, your fans want to get into your life, so usher them into your home. Show them the exciting, normal, and even the mundane aspects of your day/life. Get them engaged with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social media material needs to be shared from and for other vocalists.
If a band welcomed you to record with them in Scottsdale, let your fans in Arizona know about it. Establish relationships with other musicians, vocalists and influencers, and you’ll establish a useful network via social media. Think of these artists as amplifiers of your name. As an trending singer, you’re continuously gigging with other groups and working together with musicians, freelance professional photographers, sound technicians, graphic designers, and so on. Utilize this 20% of your social focus to strengthen these key relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the material should be self-promoting.
LA based producer Flying Lotus put up a live-stream while playing his recent album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet throughout the whole album about cool, intriguing truths that nobody would have caught, such as the story behind why he used a specific sound or the rap artist he originally had in mind for a specific beat.
Handling social media requires attention to detail, but it can be enjoyable. It’s a fantastic method to interact with your fans. The band Korn is yet another example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.
The material you release should be extensive and enjoyable, but it must contribute to the story behind your band and your art. UK indie electronic act the double x does a incredible job with sharing images of their journeys in the studio along with hanging out with fellow artists. Their fans find this content to be unique and fun, while at the same time it reveals the individual personality of the band.
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Social media marketing is about interacting with your fans, not at them. Everyone has that buddy who shamelessly pours his/her self-promotion into your social media status reports, and it gets annoying. It’s true, you have to inform individuals about what you are up to, but it does not need to be one-way. Bring your fans into the discussion, don’t alienate them.
To summarize, with social, don’t overdo self-promotion, use it sparingly. Say you have 10 social posts over two weeks, you should make 7 or so pertinent to your brand name, approximately 2 about a different project that you support, and one or 2 an explicit call-to-action to buy your product. This content mix offers versatility and the chance to be creative with your virtual voice.
I trust that you find the 70-20-10 rule helpful. Examples of social posts you could be making:
+ Posting a new record debut from a artist you visited with.
+ Sharing details about a brand-new side venture a band member is pursuing.
+ Publishing an occasion hosted by a venue who has scheduled you or your band.
This material shouldn’t be random. You must truly believe in what you’re sharing. Everything comes back to your image. If you publish about an irrelevant project, your fans may wonder about the consistency of your message.