Social Networking Tools:
Learn methods to optimize your web presence here: search optimization for artists.
When discussing social media strategy for artists, let’s be honest, is your online profile helping to the growth of your audience? You probably have thoughtfully crafted product with attention to great content but if no one knows about your incredible talent, you’ll struggle to build a following. Artists just beginning spend too much time focusing on self-promotion. And for most, the main communications or marketing method they use is social media, but the trouble is that this is a conversation that is one-direction, leaving fans without any method to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales ought to be an objective, building your brand and informing the audience in a conversational way is the real goal. Check out the newartistmodel.com for more resources.
70 percent of your social material must build your brand.
The largest bulk of your content ought to be centered on your story and brand name. Perhaps your brand is hard, on the other hand your personality is with a sense of humor. Blend the 2 in a way that offers your followers a view into your personality. Try publishing a picture of you vocalizing in the studio, or writing a sincere note of thanks to your followers. Don’t forget, your audience want to get into your life, so usher them into your home. Show them the exciting, normal, and even the mundane aspects of your day/life. Engage them with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social media material ought to be shared from and for other artists.
If an artist invited you to record with them in Scottsdale, let your fans in Arizona know about it. Establish relationships with other artists, vocalists and influencers, and you’ll develop a beneficial network through social media. Think of these bands as amplifiers of your brand. As an up-and-coming artist, you’re continuously playing with other bands and collaborating with artists, freelance professional photographers, recording engineers, graphic designers, and so on. Use this 20% of your social focus to deepen these key relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the content needs to be self-promoting.
LA based producer Flying Lotus put up a live-stream while playing the recording of latest album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet during the entire album about cool, intriguing facts that no one would have caught, such as the story behind why he utilized a certain sample or the rap artist he originally had in mind for a specific beat.
Handling social networking requires focus, however it can be fun. It’s a terrific way to communicate with your audience. The rock band Korn is yet another example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.
The content you release should be wide-ranging and fun, but it must contribute to the story behind your band and your career. UK indie electronic act the double x does a fabulous job with sharing pictures of their adventures on the road along with hanging out with pals. Their fans discover this material to be unique and captivating, while at the same time it reveals the individual character of the band.
Social network marketing has to do with interacting with your audience, not at them. Everyone has that buddy who shamelessly puts his or her self-promotion into your social media status reports, and it gets annoying. It’s true, you have to inform individuals about what you’re up to, however it does not have to be one-way. Bring your fans into the discussion, don’t alienate them.
To summarize, with social, do not overdo self-promotion, use it moderately. Say you have 10 social posts over two weeks, you will want to make seven or so pertinent to your brand, approximately 2 about a separate project that you support, and 1 or 2 a direct CTA to buy your promotional item. This content model provides versatility and the opportunity to be innovative with your virtual voice.
I trust that you find the 70-20-10 rule helpful. Examples of social posts you could be making:
+ Posting a new record debut from a artist you toured with.
+ Publishing information about a new side job a band member is pursuing.
+ Posting an occasion hosted by a location who has booked you or your band.
This material shouldn’t be random. You must really believe in exactly what you are sharing. Whatever you share publicly comes back to your brand name. If you publish about an unimportant project, your fans might wonder about the consistency of your message.