Social Media Tools:
Discover approaches to optimize your web presence here: SEO for artists.
When discussing social media strategy for artists, let’s be honest, is your social networking profile helping to the growth of your audience? You likely have thoughtfully created product with attention to great content but if no one knows about your incredible talent, you’ll struggle to grow a following. Bands just beginning invest excessive time focusing on self-promotion. For many, the primary communications or marketing method they use is social media, but the problem is that this is a communication that is single direction, leaving followers without any method to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales must be an objective, developing your brand name and engaging your fans in a conversational manner is the real objective. Check out the newartistmodel.com for more resources.
70% of your social material should develop your brand name.
The biggest bulk of your material should be centered on your story and brand name. Perhaps your brand is dark, but your personality is with a funny attribute. Blend the two in a manner that gives your fans a view into your personality. Try publishing a photo of you vocalizing in the studio, or composing a genuine thank you to your fans. Don’t forget, your fans want to get into your life, so usher them into your home. Show them the exciting, boring, and even the mundane parts of your day/life. Engage them with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social network content ought to be shared from and for other bands.
If an artist invited you to record with them in Scottsdale, let your fans in Arizona know about it. Establish relationships with other musicians, vocalists and influencers, and you will develop a powerful network via social media. Think of these artists as amplifiers of your brand. As an trending artist, you’re constantly playing with other bands and working together with artists, freelance professional photographers, recording technicians, graphic designers, etc. Use this 20 percent of your social focus to deepen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the content should be promotional.
Los Angeles based producer Flying Lotus put up a live-stream while playing the recording of latest record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet during the entire album about cool, interesting