Social Media Strategies for Artists in Scottsdale 85258 – SEO builds local businesses

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When discussing social media strategy for artists, Ok, honestly, is your social networking profile helping to the growth of your audience? You probably have attentively crafted product with attention to great art but if no one knows about your music, you’ll struggle to achieve an audience. Musicians just starting invest too much time concentrating on self-promotion. And for most, the primary communications or marketing method they use is social media, but the trouble is that this is a conversation that is single direction, leaving fans without any way to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales must be an objective, constructing your brand name and informing the audience in a conversational manner is the ultimate objective. Check out the newartistmodel.com for more resources.

70 percent of your social content ought to develop your brand.

The largest majority of your material should be focused on your message and brand. Perhaps your brand is hard, on the other hand your personality is with a sense of humor. Mix the two in a method that offers your fans a view into who you are. Try posting a photo of you vocalizing in the studio, or composing a genuine thank you to your fans. Don’t forget, your audience want to get into your life, so usher them into your home. Show them the exciting, normal, and even the mundane aspects of your day/life. Get them engaged with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.

20 percent of your social media material ought to be shared from and for other artists.

If an artist invited you to record with them in Scottsdale, let your fans in Arizona know about it. Develop relationships with other musicians, vocalists and influencers, and you’ll establish a useful network by way of social media. Think of these bands as amplifiers of your brand. As an trending vocalist, you’re constantly gigging with other bands and teaming up with musicians, independent professional photographers, sound engineers, graphic designers, etc. Utilize this 20 percent of your social focus to strengthen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.

10% of the material needs to be promotional.

Los Angeles based producer Flying Lotus set up a live-stream while playing the recording of recent album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet during the entire album about cool, intriguing truths that nobody would have caught, such as the story behind why he utilized a specific sample or the rapper he originally wanted for a particular beat.


Handling social media requires focus, however it can be fun. It’s a terrific way to communicate with your audience. The rock band Korn is just one example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.



The content you release should be comprehensive and enjoyable, but it must contribute to the story behind your band and your career. UK indie electro trio the double x does a wonderful job with sharing photos of their adventures in the studio as well as hanging out with friends. Their fans find this content to be unique and captivating, while at the same time it showcases the individual character of the band.


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Social network marketing has to do with communicating with your audience, not at them. Everyone has that good friend who shamelessly pours his or her self-promotion into your social media status reports, and it gets annoying. It’s true, you need to tell people regarding what you’re up to, but it doesn’t have to be one-way. Bring your fans into the conversation, don’t alienate them.


Bottom line, with social, do not overdo self-promotion, use it sparingly. Say you have ten social posts over two weeks, you will want to make seven or so relevant to your brand, approximately 2 about a different job that you support, and one or two a direct CTA to purchase your music. This content mix gives flexibility and the chance to be innovative with your online voice.

I hope that you find the seventy-twenty-ten guideline useful. Examples of social posts you could be making:

+ Sharing a brand-new album release from a band you performed with.

+ Posting information about a brand-new side job a band member is launching.

+ Publishing an occasion hosted by a place who has reserved you or your band.

This material should not be arbitrary. You have to truly believe in exactly what you are sharing. Everything comes back to your brand name. If you publish about an unimportant project, your followers may question the consistency of your voice.