Digital Networking Tools:
Learn ways to optimize your web presence here: search engine optimization for singers.
When discussing social media strategy for artists, let’s be honest, is your social presence helping to the growth of your fan base? You likely have thoughtfully crafted music with focus on great content but if no one knows about your music, you’ll struggle to achieve a following. Musicians just starting spend too much time concentrating on self-promotion. For many, the main communications or marketing method they use is social media, but the problem is that this is a conversation that is one-direction, leaving followers without any way to engage, aside from making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales needs to be an objective, developing your brand name and engaging your fans in a natural manner is the ultimate goal. Check out the newartistmodel.com for more resources.
70% of your social material ought to develop your brand name.
The biggest majority of your material needs to be centered on your story and brand name. Maybe your brand is dark, however your personality is with a sense of humor. Mix the 2 in a way that offers your fans a window into who you are. Try publishing a photo of you vocalizing in the studio, or writing a sincere thank you to your supporters. Remember, your fans want to get into your life, so usher them backstage. Show them the exciting, boring, and even the mundane aspects of your day/life. Engage them with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social media content needs to be shared from and for other musicians.
If a band welcomed you to perform with them in Scottsdale, let your followers in Arizona know about it. Build relationships with other musicians, vocalists and influencers, and you’ll establish a beneficial network by way of social media. Think of these influencers as amplifiers of your name. As an emerging artist, you’re constantly gigging with other bands and teaming up with vocalists, independent photographers, sound technicians, graphic designers, etc. Use this 20 percent of your social focus to strengthen these critical relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the material needs to be self-promoting.
Los Angeles based artist Flying Lotus put up a live-stream while playing the recording of recent record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet throughout the whole album about cool, intriguing facts that nobody would have understood, such as the story behind why he used a specific sample or the rapper he initially had in mind for a certain beat.
Managing social media requires dedication, however it can be fun. It’s a excellent method to interact with your fans. The band Korn is yet another example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.
The content you release should be wide-ranging and enjoyable, but it must contribute to the story behind your band and your art. UK indie electro trio the double x does a magnificent job with sharing pictures of their journeys in the studio along with hanging out with buddies. Their fans find this material to be special and endearing, while at the same time it showcases the individual personality of the band.
Social network marketing has to do with interacting with your fans, not at them. Everybody has that pal who shamelessly pours his/her self-promotion into your social media status reports, and it gets annoying. It’s true, you have to tell individuals about what you are doing, however it does not need to be one-way. Bring your fans into the discussion, don’t alienate them.
Bottom line, with social, do not overdo self-promotion, use it sparingly. Say you have a dozen Facebook posts over two weeks, you should make seven or so relevant to your brand, approximately two about a different job that you are involved with, and one or two a direct CTA to purchase your product. This content mix provides flexibility and the opportunity to be innovative with your online voice.
I hope that you found the seventy-twenty-ten guideline helpful. Examples of social posts you could be making:
+ Posting a new album release from a band you guested with.
+ Posting details about a new side job one of your band member is launching.
+ Sharing an event hosted by a location who has reserved you or your band.
This content should not be random. You have to really believe in exactly what you are sharing. Whatever you share publicly comes back to your brand name. If you post about an irrelevant project, your followers may question the consistency of your voice.