Digital Networking Tools:
Learn methods to optimize your web presence here: search engine optimization for artists.
When discussing social media strategy for artists, let’s be honest, is your social media profile helping to the growth of your fan base? You likely have attentively crafted product with focus on great content but if no one knows about you, you’ll struggle to build an audience. Bands just beginning spend too much time concentrating on self-promotion. For many, the primary communications or marketing method they use is social media, but the problem is that this is a discussion that is single direction, leaving followers with no way to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales needs to be an objective, building your brand name and informing the audience in a natural way is the real goal. Check out the newartistmodel.com for more resources.
70 percent of your social material should build your brand name.
The largest bulk of your content must be centered on your story and brand name. Maybe your brand is hard, but your personality is with a funny attribute. Mix the two in a manner that offers your fans a window into your personality. Try posting a video of you vocalizing in the studio, or writing a genuine thank you to your followers. Remember, your fans want to get into your life, so usher them behind the scenes. Show them the exciting, boring, and even the mundane aspects of your day/life. Engage them with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social media content needs to be shared from and for other bands.
If an artist welcomed you to record with them in Scottsdale, let your followers in Arizona know about it. Develop relationships with other artists, vocalists and influencers, and you will develop a powerful network by way of social media. Think of these artists as amplifiers of your name. As an emerging vocalist, you’re constantly gigging with other bands and working together with musicians, self-employed professional photographers, sound engineers, graphic designers, etc. Use this 20 percent of your social focus to strengthen these critical relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the material should be self-promoting.
LA based producer Flying Lotus set up a live-stream while playing his latest record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet during the whole album about cool, interesting