Social SEO Resources:
Discover ways to optimize your web presence here: SEO for vocalists.
When discussing social media strategy for artists, let’s be honest, is your social media presence contributing to the growth of your audience? You probably have thoughtfully crafted material with attention to great content but if no one knows about your incredible talent, you’ll struggle to build a fan base. Singers just beginning spend too much time focusing on self-promotion. For many, the primary communications or marketing method they use is social media, but the trouble is that this is a communication that is single direction, leaving followers without any method to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales needs to be an objective, developing your brand and engaging your fans in a conversational way is the real goal. Check out the newartistmodel.com for more resources.
70 percent of your social material should build your brand.
The biggest bulk of your material ought to be centered on your message and brand name. Maybe your brand name is hardcore, however your personality is with a sense of humor. Mix the 2 in a way that gives your fans a view into who you are. Try publishing a picture of you belting in the studio, or writing a sincere thank you to your fans. Don’t forget, your fans want to get into your life, so usher them backstage. Show them the exciting, normal, and even the mundane parts of your day/life. Get them engaged with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social media material should be shared from and for other musicians.
If a band welcomed you to perform with them in Scottsdale, let your fans in Arizona know about it. Build relationships with other musicians, bands and influencers, and you will develop a beneficial network through social media. Think of these bands as amplifiers of your brand. As an trending vocalist, you’re constantly gigging with other groups and working together with artists, self-employed photographers, sound technicians, graphic designers, and so on. Use this 20% of your social focus to deepen these key relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the content should be promotional.
Los Angeles based artist Flying Lotus set up a live-stream while playing his latest record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet throughout the whole album about cool, interesting