Digital Networking Tools:
Discover methods to optimize your web presence here: search engine optimization for singers.
When discussing social media strategy for artists, let’s be honest, is your online presence contributing to the growth of your audience? You likely have attentively crafted music with attention to great art but if no one knows about your incredible talent, you’ll struggle to grow a following. Singers just starting invest excessive time concentrating on self-promotion. For many, the primary communications or marketing method they use is social media, but the trouble is that this is a communication that is single direction, leaving fans with no way to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales should be an objective, developing your brand and informing the audience in a conversational manner is the ultimate goal. Check out the newartistmodel.com for more resources.
70 percent of your social material should develop your brand.
The biggest bulk of your content ought to be centered on your message and brand. Maybe your brand name is hard, however your character is with a sense of humor. Blend the 2 in a method that gives your followers a view into who you are. Try publishing a photo of you vocalizing in the studio, or composing a sincere note of thanks to your fans. Remember, your audience want to get into your life, so usher them behind the scenes. Show them the fun, boring, and even the mundane aspects of your day/life. Get them engaged with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social media material must be shared from and for other singers.
If an artist welcomed you to record with them in Saddlebrooke, let your followers in Arizona know about it. Develop relationships with other artists, bands and influencers, and you’ll establish a powerful network by way of social media. Think of these influencers as amplifiers of your brand. As an emerging artist, you’ll be continuously gigging with other groups and teaming up with musicians, self-employed photographers, sound engineers, graphic designers, etc. Use this 20% of your social focus to strengthen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the content needs to be self-promoting.
LA based artist Flying Lotus set up a live-stream while playing the recording of recent record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet throughout the entire album about cool, interesting