Digital Media Resources:
Discover approaches to optimize your web presence here: search engine optimization for artists.
When discussing social media strategy for artists, Ok, honestly, is your social media presence contributing to the growth of your fan base? You probably have thoughtfully crafted product with attention to great art but if no one knows about you, you’ll struggle to grow a base of fans. Singers just beginning invest too much time focusing on self-promotion. For many, the main communications or marketing method they use is social media, but the trouble is that this is a communication that is one-direction, leaving followers with no way to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales must be an objective, developing your brand name and informing the audience in a natural manner is the real goal. Check out the newartistmodel.com for more resources.
70 percent of your social material needs to develop your brand.
The biggest bulk of your content must be centered on your story and brand. Perhaps your brand name is hardcore, however your character is with a sense of humor. Mix the 2 in a way that gives your fans a window into your personality. Try publishing a picture of you vocalizing in the studio, or writing a sincere note of thanks to your fans. Remember, your audience want to get into your life, so usher them into your home. Show them the exciting, boring, and even the mundane parts of your day/life. Engage them with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social media content must be shared from and for other musicians.
If an artist invited you to sing with them in Rucker, let your fans in Arizona know about it. Establish relationships with other musicians, vocalists and influencers, and you will develop a powerful network via social media. Think of these influencers as amplifiers of your brand. As an trending artist, you’ll be continuously playing with other bands and working together with vocalists, self-employed professional photographers, sound technicians, graphic designers, etc. Utilize this 20% of your social focus to deepen these key relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the material needs to be self-promoting.
Los Angeles based producer Flying Lotus put up a live-stream while playing his latest record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet during the entire album about cool, interesting