Digital Media Resources:
Learn ways to optimize your web presence here: search optimization for singers.
When discussing social media strategy for artists, Ok, honestly, is your online profile contributing to the growth of your audience? You probably have thoughtfully created product with attention to great content but if no one knows about your incredible talent, you’ll struggle to grow an audience. Bands just starting invest too much time concentrating on self-promotion. For many, the main communications or marketing method they use is social media, but the trouble is that this is a conversation that is one-direction, leaving followers with no way to engage, aside from making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales ought to be an objective, constructing your brand and engaging your fans in a conversational way is the real objective. Check out the newartistmodel.com for more resources.
70% of your social content should enhance your brand.
The biggest majority of your material should be centered on your story and brand. Supposing your brand is hardcore, however your personality is with a sense of humor. Mix the 2 in a method that offers your fans a view into who you are. Try publishing a picture of you belting in the studio, or composing a sincere thank you to your followers. Don’t forget, your fans want to get into your life, so usher them behind the scenes. Show them the fun, ordinary, and even the mundane parts of your day/life. Engage them with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social media content should be shared from and for other artists.
If a band welcomed you to record with them in Rock Springs, let your followers in Arizona know about it. Develop relationships with other artists, bands and influencers, and you will develop a powerful network through social media. Think of these bands as amplifiers of your name. As an emerging singer, you’re constantly gigging with other bands and working together with musicians, freelance professional photographers, recording engineers, graphic designers, and so on. Use this 20 percent of your social focus to strengthen these key relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the content needs to be promotional.
LA based artist Flying Lotus installed a live-stream while playing the recording of recent record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet during the whole album about cool, intriguing truths that no one would have caught, such as the story behind why he utilized a particular sound or the rap artist he originally had in mind for a certain beat.
Managing social media requires focus, however it can be enjoyable. It’s a terrific way to communicate with your fans. The group Korn is just one example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.
The content you release should be extensive and fun, but it must build to the story behind your band and your career. UK indie electro trio the double x does a amazing job with sharing pictures of their adventures on the road as well as hanging out with pals. Their fans find this material to be special and fun, while at the same time it reveals the individual personality of the band.
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Social media marketing has to do with communicating with your audience, not at them. Everybody has that good friend who shamelessly pours his or her self-promotion into your social media status reports, and it gets annoying. It’s true, you have to inform people regarding what you are up to, but it doesn’t need to be one-way. Bring your audience into the conversation, don’t alienate them.
To summarize, with social, do not overdo self-promotion, use it sparingly. Say you have a dozen social posts over 2 weeks, you should make seven or so appropriate to your brand, approximately two about a separate job that you support, and 1 or 2 a direct call-to-action to buy your music. This content mix provides versatility and the opportunity to be innovative with your virtual voice.
I trust that you found the 70/20/10 rule useful. Examples of social posts you could be making:
+ Sharing a brand-new record release from a artist you guested with.
+ Posting details about a brand-new side venture one of your band member is launching.
+ Publishing an occasion hosted by a location who has reserved you or your band.
This content should not be arbitrary. You have to really believe in exactly what you are sharing. Everything returns to your image. If you post about an unimportant project, your followers might question the consistency of your voice.