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Learn ways to optimize your web presence here: SEO for vocalists.
When discussing social media strategy for artists, Ok, honestly, is your social networking presence contributing to the growth of your fan base? You probably have thoughtfully created product with attention to great material but if no one knows about your music, you’ll struggle to grow a following. Bands just starting spend excessive time focusing on self-promotion. For many, the main communications or marketing method they use is social media, but the trouble is that this is a discussion that is one-direction, leaving followers without any method to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales must be an objective, developing your brand and informing your fans in a conversational manner is the ultimate objective. Check out the newartistmodel.com for more resources.
70% of your social material should build your brand.
The largest majority of your content ought to be centered on your story and brand. Supposing your brand is dark, on the other hand your character is with a sense of humor. Mix the two in a way that offers your followers a window into who you are. Try publishing a photo of you vocalizing in the studio, or composing a genuine thank you to your followers. Remember, your fans want to get into your life, so usher them into your home. Show them the fun, ordinary, and even the mundane parts of your day/life. Get them engaged with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social network material needs to be shared from and for other singers.
If a band welcomed you to perform with them in Rock Point, let your fans in Arizona know about it. Establish relationships with other artists, bands and influencers, and you will develop a beneficial network via social media. Think of these artists as amplifiers of your brand. As an up-and-coming artist, you’ll be continuously gigging with other groups and teaming up with vocalists, self-employed photographers, recording engineers, graphic designers, and so on. Use this 20 percent of your social focus to strengthen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the content needs to be promotional.
Los Angeles based artist Flying Lotus installed a live-stream while playing the recording of latest record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet throughout the whole album about cool, intriguing facts that no one would have known, such as the story behind why he used a particular sample or the rap artist he originally wanted for a particular beat.
Managing social media requires dedication, but it can be fun. It’s a excellent way to communicate with your audience. The group Korn is just one example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.
The content you release should be extensive and fun, but it must contribute to the story behind your band and your art. UK indie electro trio the double x does a fantastic job with sharing video of their adventures on the road along with hanging out with pals. Their fans find this content to be unique and endearing, while at the same time it reveals the individual personality of the band.
Social network marketing has to do with interacting with your audience, not at them. Everyone has that friend who shamelessly pours his/her self-promotion into your social media status reports, and it gets annoying. It’s true, you have to inform individuals regarding what you are doing, but it doesn’t have to be one-way. Bring your audience into the discussion, don’t alienate them.
To summarize, with social, don’t overdo self-promotion, use it sparingly. Let’s say you have 10 social posts over 2 weeks, you should make seven or so relevant to your image, approximately 2 about a different project that you are involved with, and one or 2 an explicit call-to-action to purchase your promotional item. This content model provides versatility and the chance to be innovative with your virtual voice.
I trust that you find the seventy-twenty-ten guideline helpful. Examples of social posts you should be making:
+ Publishing a new album release from a artist you visited with.
+ Posting info about a brand-new side venture one of your band member is pursuing.
+ Posting an occasion hosted by a venue who has reserved you or your band.
This material should not be arbitrary. You must really believe in exactly what you’re sharing. Everything returns to your brand name. If you publish about an irrelevant project, your followers might question the consistency of your message.