Social Media Resources:
Learn methods to optimize your web presence here: search engine optimization for singers.
When discussing social media strategy for artists, let’s be honest, is your social media presence helping to the growth of your fan base? You likely have attentively crafted material with attention to great content but if no one knows about your incredible talent, you’ll struggle to build a following. Musicians just starting spend excessive time focusing on self-promotion. And for most, the main communications or marketing method they use is social media, but the trouble is that this is a discussion that is one-direction, leaving fans with no way to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales ought to be an objective, building your brand and informing the audience in a conversational way is the real objective. Check out the newartistmodel.com for more resources.
70% of your social material needs to enhance your brand name.
The largest majority of your content should be focused on your message and brand name. Maybe your brand name is dark, however your character is with a funny attribute. Mix the two in a manner that gives your fans a window into who you are. Try posting a photo of you belting in the studio, or writing a sincere thank you to your followers. Don’t forget, your fans want to get into your life, so usher them backstage. Show them the exciting, boring, and even the mundane aspects of your day/life. Get them engaged with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social network material ought to be shared from and for other vocalists.
If an artist welcomed you to perform with them in Rio Rico, let your followers in Arizona know about it. Develop relationships with other musicians, vocalists and influencers, and you’ll develop a beneficial network via social media. Think of these artists as amplifiers of your name. As an up-and-coming singer, you’ll be continuously gigging with other bands and teaming up with vocalists, independent photographers, sound engineers, graphic designers, and so on. Utilize this 20% of your social focus to deepen these critical relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the material must be self-promoting.
Los Angeles based artist Flying Lotus installed a live-stream while playing the recording of latest album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet during the whole album about cool, intriguing realities that nobody would have caught, such as the story behind why he utilized a specific sound or the rapper he initially wanted for a particular beat.
Managing social networking requires attention to detail, but it can be fun. It’s a fantastic way to interact with your fans. The band Korn is just one example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.
The material you release should be comprehensive and fun, but it must build to the story behind your band and your career. UK indie electro trio the double x does a amazing job with sharing video of their journeys on the road as well as hanging out with buddies. Their fans find this content to be special and fun, while at the same time it showcases the individual personality of the band.
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Social media marketing is about interacting with your fans, not at them. Everybody has that good friend who shamelessly pours his/her self-promotion into your social media status reports, and it gets annoying. It’s true, you have to tell individuals regarding what you’re doing, but it does not have to be one-way. Bring your audience into the discussion, don’t alienate them.
Bottom line, with social, don’t overdo self-promotion, use it moderately. Say you have 10 Facebook posts over 2 weeks, you should make 7 or so pertinent to your brand name, approximately 2 about a separate project that you support, and 1 or two a direct CTA to purchase your promotional item. This content model gives flexibility and the opportunity to be imaginative with your virtual voice.
I trust that you found the seventy-twenty-ten guideline helpful. Examples of social posts you could be making:
+ Publishing a new record debut from a band you performed with.
+ Posting info about a brand-new side project a band member is pursuing.
+ Sharing an occasion hosted by a location who has booked you or your band.
This content shouldn’t be random. You have to really believe in what you are sharing. Everything comes back to your image. If you post about an unimportant project, your fans may wonder about the consistency of your voice.