Digital Networking Resources:
Discover methods to optimize your web presence here: search engine optimization for artists.
When discussing social media strategy for artists, Ok, honestly, is your social presence helping to the growth of your fan base? You probably have attentively crafted music with focus on great material but if no one knows about your music, you’ll struggle to build a following. Singers just beginning spend excessive time focusing on self-promotion. And for most, the primary communications or marketing method they use is social media, but the trouble is that this is a communication that is single direction, leaving followers with no method to engage, aside from making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales should be an objective, constructing your brand and informing the audience in a conversational way is the best goal. Check out the newartistmodel.com for more resources.
70% of your social material needs to develop your brand.
The biggest majority of your material must be centered on your story and brand name. Perhaps your brand is dark, on the other hand your character is with a funny attribute. Blend the two in a way that gives your followers a window into your personality. Try publishing a picture of you vocalizing in the studio, or composing a sincere note of thanks to your followers. Don’t forget, your audience want to get into your life, so usher them backstage. Show them the fun, normal, and even the mundane aspects of your day/life. Get them engaged with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social media material must be shared from and for other singers.
If an artist welcomed you to perform with them in Rimrock, let your fans in Arizona know about it. Establish relationships with other musicians, bands and influencers, and you’ll develop a useful network through social media. Think of these bands as amplifiers of your name. As an trending singer, you’ll be continuously gigging with other bands and working together with musicians, self-employed photographers, sound engineers, graphic designers, and so on. Use this 20 percent of your social focus to strengthen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the content must be promotional.
Los Angeles based artist Flying Lotus installed a live-stream while playing his recent record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet during the whole album about cool, interesting