Digital Media Resources:
Learn approaches to optimize your web presence here: search optimization for artists.
When discussing social media strategy for artists, Ok, honestly, is your social media profile contributing to the growth of your fan base? You likely have thoughtfully created material with attention to great art but if no one knows about your music, you’ll struggle to build a following. Singers just starting spend too much time focusing on self-promotion. For many, the primary communications or marketing method they use is social media, but the trouble is that this is a conversation that is single direction, leaving followers with no method to engage, aside from making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales needs to be an objective, building your brand and engaging the audience in a conversational manner is the real goal. Check out the newartistmodel.com for more resources.
70% of your social content should build your brand.
The largest bulk of your content must be focused on your story and brand name. Maybe your brand is hard, but your character is with a funny attribute. Blend the 2 in a method that gives your fans a window into who you are. Try publishing a video of you belting in the studio, or writing a sincere thank you to your supporters. Remember, your audience want to get into your life, so usher them into your home. Show them the fun, normal, and even the mundane parts of your day/life. Get them engaged with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social network content ought to be shared from and for other vocalists.
If a band welcomed you to sing with them in Rare Metals, let your fans in Arizona know about it. Build relationships with other artists, vocalists and influencers, and you will establish a powerful network through social media. Think of these influencers as amplifiers of your name. As an up-and-coming artist, you’re continuously gigging with other bands and working together with artists, freelance photographers, recording technicians, graphic designers, and so on. Utilize this 20 percent of your social focus to strengthen these critical relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the content must be promotional.
LA based producer Flying Lotus installed a live-stream while playing the recording of recent record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet throughout the entire album about cool, intriguing facts that no one would have caught, such as the story behind why he used a particular sound or the rap artist he initially had in mind for a certain beat.
Handling social media requires attention to detail, however it can be fun. It’s a excellent method to interact with your audience. The group Korn is just one example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.
The content you release should be comprehensive and fun, but it must contribute to the story behind your band and your art. UK indie electro trio the double x does a incredible job with sharing video of their journeys in the studio along with hanging out with friends. Their fans find this content to be special and captivating, while at the same time it reveals the individual personality of the band.
Social network marketing has to do with interacting with your audience, not at them. Everybody has that buddy who shamelessly pours his/her self-promotion into your social media status reports, and it gets annoying. It’s true, you need to inform individuals about what you are doing, but it does not have to be one-way. Bring your audience into the discussion, don’t alienate them.
Bottom line, with social, don’t overdo self-promotion, use it moderately. Let’s say you have 10 social posts over 2 weeks, you will want to make seven or so pertinent to your image, approximately two about a different group that you are involved with, and one or two an explicit call-to-action to purchase your product. This content mix provides versatility and the chance to be innovative with your social voice.
I hope that you find the seventy-twenty-ten guideline useful. Examples of social posts you could be making:
+ Publishing a new album debut from a artist you toured with.
+ Posting information about a new side job a band member is launching.
+ Publishing an occasion hosted by a venue who has booked you or your band.
This content should not be arbitrary. You need to really believe in exactly what you are sharing. Whatever you share publicly comes back to your brand name. If you publish about an unimportant project, your followers may wonder about the consistency of your voice.