Digital Networking Tools:
Learn ways to optimize your web presence here: search engine optimization for artists.
When discussing social media strategy for artists, Ok, honestly, is your social networking presence contributing to the growth of your audience? You likely have thoughtfully crafted material with focus on great content but if no one knows about your incredible talent, you’ll struggle to build a following. Singers just starting invest excessive time focusing on self-promotion. And for most, the main communications or marketing method they use is social media, but the problem is that this is a conversation that is one-direction, leaving followers with no way to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales must be an objective, developing your brand name and informing your fans in a natural manner is the real objective. Check out the newartistmodel.com for more resources.
70% of your social material needs to develop your brand.
The largest majority of your content needs to be centered on your message and brand name. Perhaps your brand name is hard, but your character is with a funny attribute. Mix the two in a way that offers your fans a window into who you are. Try posting a image of you vocalizing in the studio, or composing a genuine thank you to your fans. Don’t forget, your fans want to get into your life, so usher them into your home. Show them the fun, boring, and even the mundane parts of your day/life. Engage them with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social network content should be shared from and for other artists.
If a band invited you to perform with them in Quartzsite, let your followers in Arizona know about it. Establish relationships with other musicians, vocalists and influencers, and you will establish a beneficial network via social media. Think of these bands as amplifiers of your name. As an trending singer, you’ll be constantly playing with other groups and working together with artists, freelance photographers, sound engineers, graphic designers, and so on. Use this 20 percent of your social focus to deepen these key relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the material must be self-promoting.
Los Angeles based artist Flying Lotus installed a live-stream while playing the recording of latest record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet throughout the whole album about cool, intriguing realities that nobody would have known, such as the story behind why he used a particular sample or the rap artist he initially wanted for a particular beat.
Managing social networking requires dedication, however it can be enjoyable. It’s a fantastic way to interact with your audience. The band Korn is just one example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.
The content you release should be extensive and fun, but it must build to the story behind your band and your art. UK indie electronic act the double x does a incredible job with sharing pictures of their adventures in the studio as well as hanging out with pals. Their fans discover this material to be special and captivating, while at the same time it shows the individual character of the band.
Social network marketing has to do with communicating with your audience, not at them. Everybody has that pal who shamelessly puts his or her self-promotion into your social media status reports, and it gets annoying. It’s true, you have to tell people regarding what you are up to, however it does not have to be one-way. Bring your fans into the discussion, don’t alienate them.
Bottom line, with social, do not overdo self-promotion, use it moderately. Let’s say you have 10 Facebook posts over two weeks, you will want to make 7 or so relevant to your brand, approximately 2 about a different job that you are involved with, and 1 or 2 a direct CTA to buy your product. This content model provides versatility and the chance to be imaginative with your social voice.
I trust that you find the 70-20-10 rule helpful. Examples of social posts you could be making:
+ Sharing a new record debut from a artist you visited with.
+ Posting info about a new side project one of your band member is pursuing.
+ Posting an occasion hosted by a location who has booked you or your band.
This content should not be arbitrary. You have to genuinely believe in exactly what you’re sharing. Everything returns to your image. If you publish about an irrelevant project, your fans might question the consistency of your voice.