Social Networking Tools:
Discover methods to optimize your web presence here: search engine optimization for artists.
When discussing social media strategy for artists, let’s be honest, is your social media profile contributing to the growth of your audience? You probably have thoughtfully crafted material with attention to great content but if no one knows about your music, you’ll struggle to grow a base of fans. Singers just beginning spend too much time concentrating on self-promotion. And for most, the main communications or marketing method they use is social media, but the problem is that this is a communication that is one-direction, leaving fans with no way to engage, aside from making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales ought to be an objective, developing your brand name and informing the audience in a natural manner is the best goal. Check out the newartistmodel.com for more resources.
70 percent of your social content should build your brand name.
The largest bulk of your material must be centered on your story and brand name. Maybe your brand name is hard, however your character is with a funny attribute. Blend the two in a way that gives your followers a view into who you are. Try publishing a video of you belting in the studio, or writing a genuine note of thanks to your followers. Don’t forget, your audience want to get into your life, so usher them behind the scenes. Show them the fun, normal, and even the mundane aspects of your day/life. Get them engaged with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social network content ought to be shared from and for other musicians.
If a band invited you to sing with them in Prescott Valley, let your fans in Arizona know about it. Develop relationships with other artists, bands and influencers, and you’ll develop a beneficial network through social media. Think of these influencers as amplifiers of your name. As an emerging artist, you’re continuously playing with other groups and teaming up with artists, independent professional photographers, recording technicians, graphic designers, etc. Utilize this 20 percent of your social focus to deepen these critical relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the material ought to be self-promoting.
Los Angeles based producer Flying Lotus put up a live-stream while playing the recording of latest record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet during the entire album about cool, fascinating