Social Media Strategies for Artists in Prescott Valley 86314 – SEO builds local businesses

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When discussing social media strategy for artists, Ok, honestly, is your online presence helping to the growth of your fan base? You probably have thoughtfully created music with attention to great content but if no one knows about you, you’ll struggle to achieve a base of fans. Bands just starting spend too much time concentrating on self-promotion. For many, the main communications or marketing method they use is social media, but the problem is that this is a communication that is one-direction, leaving followers with no way to engage, aside from making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales needs to be an objective, developing your brand name and informing the audience in a conversational way is the real objective. Check out the newartistmodel.com for more resources.

70 percent of your social content must enhance your brand.

The biggest majority of your content should be focused on your story and brand. Maybe your brand is dark, on the other hand your personality is with a sense of humor. Blend the two in a method that offers your followers a window into your personality. Try publishing a photo of you belting in the studio, or composing a sincere note of thanks to your supporters. Don’t forget, your audience want to get into your life, so usher them behind the scenes. Show them the fun, ordinary, and even the mundane parts of your day/life. Get them engaged with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.

20 percent of your social network content needs to be shared from and for other singers.

If a band welcomed you to perform with them in Prescott Valley, let your fans in Arizona know about it. Establish relationships with other musicians, vocalists and influencers, and you’ll establish a beneficial network through social media. Think of these artists as amplifiers of your brand. As an emerging vocalist, you’re constantly playing with other bands and working together with artists, freelance professional photographers, sound engineers, graphic designers, and so on. Use this 20% of your social focus to strengthen these key relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.

10 percent of the material ought to be promotional.

LA based artist Flying Lotus set up a live-stream while playing the recording of latest album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet throughout the whole album about cool, intriguing facts that nobody would have understood, such as the story behind why he used a particular sample or the rap artist he initially wanted for a specific beat.


Handling social networking requires focus, however it can be enjoyable. It’s a terrific way to interact with your audience. The rock band Korn is yet another example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.



The content you release should be comprehensive and fun, but it must contribute to the story behind your band and your career. UK indie electronic act the double x does a fabulous job with sharing images of their journeys in the studio as well as hanging out with pals. Their fans find this material to be special and endearing, while at the same time it shows the individual character of the band.


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Social network marketing is about communicating with your audience, not at them. Everybody has that buddy who shamelessly pours his/her self-promotion into your social media status reports, and it gets annoying. It’s true, you have to inform people regarding what you’re up to, however it does not need to be one-way. Bring your fans into the discussion, don’t alienate them.


Bottom line, with social, don’t overdo self-promotion, use it moderately. Let’s say you have a dozen Facebook posts over 2 weeks, you should make seven or so pertinent to your image, approximately two about a different job that you support, and 1 or 2 a direct call-to-action to purchase your promotional item. This content mix provides versatility and the opportunity to be innovative with your online voice.

I hope that you found the 70/20/10 guideline helpful. Examples of social posts you should be making:

+ Posting a brand-new album release from a artist you guested with.

+ Publishing information about a brand-new side job a band member is launching.

+ Posting an event hosted by a location who has booked you or your band.

This material should not be random. You must truly believe in exactly what you’re sharing. Everything comes back to your brand. If you publish about an unimportant project, your fans may question the consistency of your message.