Social SEO Resources:
Discover ways to optimize your web presence here: SEO for singers.
When discussing social media strategy for artists, Ok, honestly, is your social presence contributing to the growth of your audience? You probably have attentively created material with focus on great art but if no one knows about you, you’ll struggle to achieve an audience. Artists just starting spend excessive time focusing on self-promotion. And for most, the main communications or marketing method they use is social media, but the problem is that this is a discussion that is one-direction, leaving followers with no way to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales should be an objective, constructing your brand name and telling the audience in a conversational way is the real goal. Check out the newartistmodel.com for more resources.
70 percent of your social content must build your brand.
The biggest bulk of your content needs to be centered on your story and brand name. Perhaps your brand name is dark, but your personality is with a sense of humor. Mix the two in a method that gives your followers a view into who you are. Try posting a photo of you vocalizing in the studio, or writing a genuine thank you to your followers. Don’t forget, your audience want to get into your life, so usher them behind the scenes. Show them the exciting, ordinary, and even the mundane aspects of your day/life. Engage them with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social media material needs to be shared from and for other vocalists.
If a band invited you to sing with them in Prescott, let your fans in Arizona know about it. Establish relationships with other artists, vocalists and influencers, and you’ll establish a advantageous network by way of social media. Think of these influencers as amplifiers of your name. As an emerging artist, you’ll be constantly playing with other bands and teaming up with musicians, independent photographers, sound technicians, graphic designers, etc. Use this 20% of your social focus to strengthen these critical relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the material should be self-promoting.
LA based producer Flying Lotus set up a live-stream while playing the recording of latest album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet during the whole album about cool, interesting