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Learn approaches to optimize your web presence here: search engine optimization for vocalists.
When discussing social media strategy for artists, Ok, honestly, is your online presence contributing to the growth of your audience? You likely have thoughtfully crafted material with attention to great art but if no one knows about your music, you’ll struggle to grow a following. Bands just starting invest excessive time focusing on self-promotion. And for most, the primary communications or marketing method they use is social media, but the trouble is that this is a conversation that is single direction, leaving followers with no way to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales must be an objective, building your brand and telling the audience in a natural manner is the ultimate goal. Check out the newartistmodel.com for more resources.
70 percent of your social content must enhance your brand.
The largest bulk of your content needs to be centered on your story and brand. Maybe your brand is dark, however your character is with a funny attribute. Mix the 2 in a manner that offers your followers a view into who you are. Try publishing a picture of you belting in the studio, or composing a sincere thank you to your fans. Remember, your fans want to get into your life, so usher them into your home. Show them the fun, boring, and even the mundane parts of your day/life. Engage them with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social network material should be shared from and for other vocalists.
If an artist invited you to sing with them in Polacca, let your followers in Arizona know about it. Build relationships with other musicians, vocalists and influencers, and you’ll develop a advantageous network via social media. Think of these bands as amplifiers of your brand. As an emerging singer, you’re continuously playing with other bands and teaming up with vocalists, freelance photographers, sound engineers, graphic designers, and so on. Use this 20 percent of your social focus to strengthen these key relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the material needs to be promotional.
LA based artist Flying Lotus installed a live-stream while playing his latest album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet throughout the whole album about cool, fascinating