Digital Media Tools:
Discover approaches to optimize your web presence here: search engine optimization for vocalists.
When discussing social media strategy for artists, Ok, honestly, is your social media presence helping to the growth of your fan base? You probably have attentively created product with attention to great material but if no one knows about you, you’ll struggle to grow a following. Bands just starting spend excessive time focusing on self-promotion. And for most, the main communications or marketing method they use is social media, but the problem is that this is a communication that is one-direction, leaving followers without any method to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales ought to be an objective, building your brand and telling the audience in a natural way is the real goal. Check out the newartistmodel.com for more resources.
70% of your social material needs to enhance your brand.
The largest bulk of your content must be centered on your story and brand. Maybe your brand is hard, however your personality is with a sense of humor. Mix the two in a way that gives your fans a window into your personality. Try publishing a video of you vocalizing in the studio, or writing a sincere thank you to your supporters. Remember, your audience want to get into your life, so usher them into your home. Show them the fun, normal, and even the mundane parts of your day/life. Get them engaged with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social network material must be shared from and for other musicians.
If a band invited you to perform with them in Pinon, let your fans in Arizona know about it. Build relationships with other musicians, bands and influencers, and you will develop a useful network by way of social media. Think of these bands as amplifiers of your brand. As an up-and-coming artist, you’re constantly gigging with other bands and collaborating with musicians, freelance photographers, recording technicians, graphic designers, and so on. Utilize this 20 percent of your social focus to strengthen these key relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the material needs to be self-promoting.
Los Angeles based producer Flying Lotus put up a live-stream while playing his recent album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet throughout the entire album about cool, fascinating