Social Media Strategies for Artists in Pine Springs 86506 – SEO builds local businesses

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When discussing social media strategy for artists, Ok, honestly, is your social profile helping to the growth of your audience? You likely have thoughtfully crafted material with attention to great content but if no one knows about your music, you’ll struggle to build a fan base. Bands just starting invest too much time concentrating on self-promotion. For many, the primary communications or marketing method they use is social media, but the trouble is that this is a communication that is single direction, leaving fans without any way to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales should be an objective, constructing your brand name and telling the audience in a natural manner is the ultimate goal. Check out the for more resources.

70 percent of your social content ought to enhance your brand name.

The largest majority of your content must be focused on your story and brand name. Maybe your brand is hardcore, however your personality is with a funny attribute. Blend the two in a way that offers your followers a view into your personality. Try publishing a image of you belting in the studio, or composing a sincere note of thanks to your fans. Remember, your fans want to get into your life, so usher them into your home. Show them the exciting, ordinary, and even the mundane aspects of your day/life. Get them engaged with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.

20 percent of your social network material should be shared from and for other singers.

If a band welcomed you to sing with them in Pine Springs, let your fans in Arizona know about it. Build relationships with other artists, vocalists and influencers, and you’ll establish a advantageous network via social media. Think of these influencers as amplifiers of your name. As an up-and-coming vocalist, you’ll be constantly gigging with other groups and collaborating with artists, self-employed professional photographers, sound engineers, graphic designers, etc. Utilize this 20 percent of your social focus to strengthen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.

10% of the content must be self-promoting.

LA based producer Flying Lotus installed a live-stream while playing the recording of latest record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet throughout the whole album about cool, intriguing facts that nobody would have caught, such as the story behind why he used a specific sample or the rap artist he originally had in mind for a certain beat.

Managing social media requires attention to detail, however it can be fun. It’s a excellent method to communicate with your audience. The group Korn is just one example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.

The content you release should be wide-ranging and enjoyable, but it must contribute to the story behind your band and your career. UK indie electro trio the double x does a wonderful job with sharing images of their journeys on the road as well as hanging out with buddies. Their fans find this content to be unique and endearing, while at the same time it showcases the individual personality of the band.

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Social network marketing is about interacting with your audience, not at them. Everybody has that pal who shamelessly puts his/her self-promotion into your social media status reports, and it gets annoying. It’s true, you have to inform people about what you are doing, however it does not need to be one-way. Bring your fans into the discussion, don’t alienate them.

Bottom line, with social, do not overdo self-promotion, use it sparingly. Say you have a dozen Facebook posts over two weeks, you should make 7 or so relevant to your brand, approximately 2 about a different group that you are involved with, and one or 2 a direct CTA to purchase your product. This content mix provides versatility and the opportunity to be innovative with your online voice.

I hope that you find the seventy-twenty-ten rule helpful. Examples of social posts you could be making:

+ Posting a new album release from a band you visited with.

+ Publishing details about a new side project a band member is pursuing.

+ Publishing an event hosted by a venue who has reserved you or your band.

This material shouldn’t be random. You have to really believe in what you are sharing. Whatever you share publicly returns to your brand. If you publish about an unimportant project, your followers may question the consistency of your message.