Social Networking Resources:
Discover approaches to optimize your web presence here: search engine optimization for artists.
When discussing social media strategy for artists, let’s be honest, is your online profile contributing to the growth of your fan base? You probably have thoughtfully created product with focus on great content but if no one knows about you, you’ll struggle to achieve a following. Artists just starting spend too much time focusing on self-promotion. For many, the primary communications or marketing method they use is social media, but the trouble is that this is a discussion that is single direction, leaving fans without any method to engage, aside from making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales ought to be an objective, constructing your brand name and engaging your fans in a natural manner is the ultimate objective. Check out the newartistmodel.com for more resources.
70% of your social material should develop your brand.
The largest majority of your content ought to be focused on your story and brand. Maybe your brand name is hard, however your character is with a funny attribute. Mix the 2 in a way that offers your followers a window into your personality. Try posting a image of you belting in the studio, or composing a sincere note of thanks to your followers. Don’t forget, your fans want to get into your life, so usher them into your home. Show them the exciting, ordinary, and even the mundane aspects of your day/life. Engage them with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social media material ought to be shared from and for other musicians.
If an artist welcomed you to record with them in Phoenix, let your followers in Arizona know about it. Develop relationships with other artists, vocalists and influencers, and you will establish a advantageous network by way of social media. Think of these artists as amplifiers of your name. As an trending artist, you’ll be continuously playing with other bands and teaming up with vocalists, freelance photographers, recording engineers, graphic designers, and so on. Use this 20% of your social focus to deepen these key relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the content should be self-promoting.
Los Angeles based producer Flying Lotus set up a live-stream while playing the recording of latest record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet during the whole album about cool, fascinating