Social Media Resources:
Learn ways to optimize your web presence here: SEO for singers.
When discussing social media strategy for artists, Ok, honestly, is your social networking profile helping to the growth of your audience? You likely have thoughtfully crafted product with attention to great art but if no one knows about you, you’ll struggle to build a following. Musicians just starting invest too much time concentrating on self-promotion. For many, the main communications or marketing method they use is social media, but the trouble is that this is a discussion that is one-direction, leaving fans without any way to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales needs to be an objective, constructing your brand name and engaging the audience in a natural manner is the ultimate objective. Check out the newartistmodel.com for more resources.
70% of your social content must enhance your brand.
The biggest majority of your content ought to be focused on your story and brand name. Perhaps your brand name is dark, on the other hand your personality is with a sense of humor. Mix the two in a method that offers your fans a window into your personality. Try publishing a video of you vocalizing in the studio, or composing a sincere note of thanks to your followers. Remember, your fans want to get into your life, so usher them backstage. Show them the fun, normal, and even the mundane parts of your day/life. Get them engaged with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social media material ought to be shared from and for other bands.
If an artist invited you to record with them in Phoenix, let your followers in Arizona know about it. Build relationships with other musicians, vocalists and influencers, and you’ll develop a useful network by way of social media. Think of these bands as amplifiers of your brand. As an emerging vocalist, you’re continuously gigging with other groups and collaborating with artists, independent photographers, recording engineers, graphic designers, etc. Use this 20 percent of your social focus to strengthen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the content ought to be self-promoting.
LA based artist Flying Lotus installed a live-stream while playing the recording of recent album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet throughout the entire album about cool, fascinating