Social Networking Tools:
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When discussing social media strategy for artists, let’s be honest, is your social networking profile helping to the growth of your fan base? You probably have thoughtfully created product with focus on great material but if no one knows about your incredible talent, you’ll struggle to build a following. Singers just starting invest too much time focusing on self-promotion. For many, the primary communications or marketing method they use is social media, but the problem is that this is a discussion that is single direction, leaving fans without any method to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales should be an objective, developing your brand name and informing your fans in a natural way is the best objective. Check out the newartistmodel.com for more resources.
70% of your social content ought to develop your brand name.
The biggest bulk of your material must be centered on your story and brand. Perhaps your brand is hard, but your character is with a funny attribute. Blend the 2 in a method that gives your followers a view into who you are. Try posting a photo of you belting in the studio, or writing a sincere thank you to your supporters. Don’t forget, your fans want to get into your life, so usher them behind the scenes. Show them the exciting, boring, and even the mundane aspects of your day/life. Get them engaged with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social network material should be shared from and for other vocalists.
If an artist invited you to perform with them in Phoenix, let your followers in Arizona know about it. Build relationships with other musicians, vocalists and influencers, and you’ll establish a advantageous network by way of social media. Think of these bands as amplifiers of your name. As an trending vocalist, you’re continuously gigging with other bands and collaborating with artists, independent professional photographers, recording engineers, graphic designers, and so on. Utilize this 20% of your social focus to strengthen these critical relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the content ought to be self-promoting.
Los Angeles based producer Flying Lotus installed a live-stream while playing his recent album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet throughout the entire album about cool, intriguing truths that nobody would have caught, such as the story behind why he used a specific sample or the rap artist he originally wanted for a specific beat.
Managing social media requires attention to detail, but it can be enjoyable. It’s a fantastic way to communicate with your audience. The band Korn is yet another example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.
The material you release should be extensive and enjoyable, but it must contribute to the story behind your band and your career. UK indie electronic act the double x does a incredible job with sharing images of their journeys in the studio along with hanging out with buddies. Their fans find this material to be unique and captivating, while at the same time it reveals the individual character of the band.
Social network marketing is about communicating with your fans, not at them. Everyone has that good friend who shamelessly pours his/her self-promotion into your social media status reports, and it gets annoying. It’s true, you need to inform individuals regarding what you’re up to, however it doesn’t have to be one-way. Bring your fans into the discussion, don’t alienate them.
To summarize, with social, don’t overdo self-promotion, use it moderately. Say you have a dozen Facebook posts over 2 weeks, you will want to make 7 or so appropriate to your image, approximately 2 about a separate job that you support, and 1 or two a direct CTA to buy your product. This content mix gives flexibility and the chance to be innovative with your online voice.
I trust that you find the 70/20/10 rule helpful. Examples of social posts you should be making:
+ Posting a new record release from a artist you visited with.
+ Publishing info about a brand-new side project a band member is pursuing.
+ Publishing an event hosted by a venue who has booked you or your band.
This content should not be arbitrary. You need to truly believe in what you are sharing. Everything returns to your brand. If you publish about an unimportant project, your fans might question the consistency of your message.