Digital Networking Resources:
Learn methods to optimize your web presence here: SEO for artists.
When discussing social media strategy for artists, Ok, honestly, is your social networking presence contributing to the growth of your fan base? You likely have thoughtfully created material with focus on great art but if no one knows about your incredible talent, you’ll struggle to grow a fan base. Artists just beginning spend excessive time concentrating on self-promotion. For many, the main communications or marketing method they use is social media, but the problem is that this is a conversation that is one-direction, leaving followers without any way to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales must be an objective, building your brand and telling the audience in a natural way is the real objective. Check out the newartistmodel.com for more resources.
70 percent of your social material needs to enhance your brand.
The biggest bulk of your content needs to be focused on your message and brand name. Perhaps your brand is dark, but your character is with a funny attribute. Blend the two in a manner that offers your fans a window into your personality. Try posting a photo of you vocalizing in the studio, or writing a sincere thank you to your fans. Don’t forget, your fans want to get into your life, so usher them into your home. Show them the exciting, normal, and even the mundane aspects of your day/life. Get them engaged with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social network content must be shared from and for other vocalists.
If an artist welcomed you to sing with them in Phoenix, let your followers in Arizona know about it. Build relationships with other artists, bands and influencers, and you’ll develop a powerful network via social media. Think of these influencers as amplifiers of your brand. As an trending artist, you’re constantly gigging with other groups and working together with artists, self-employed photographers, recording technicians, graphic designers, etc. Use this 20 percent of your social focus to deepen these critical relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the content needs to be promotional.
LA based producer Flying Lotus set up a live-stream while playing the recording of latest record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet during the entire album about cool, interesting