Social Networking Resources:
Discover ways to optimize your web presence here: SEO for artists.
When discussing social media strategy for artists, let’s be honest, is your online presence contributing to the growth of your audience? You likely have thoughtfully crafted product with focus on great content but if no one knows about you, you’ll struggle to build a following. Singers just beginning spend excessive time concentrating on self-promotion. And for most, the main communications or marketing method they use is social media, but the trouble is that this is a conversation that is one-direction, leaving fans with no method to engage, aside from making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales needs to be an objective, constructing your brand name and engaging your fans in a conversational manner is the real objective. Check out the newartistmodel.com for more resources.
70% of your social content ought to develop your brand.
The biggest bulk of your content ought to be focused on your story and brand name. Supposing your brand name is dark, but your character is with a sense of humor. Mix the two in a method that offers your followers a view into your personality. Try publishing a picture of you vocalizing in the studio, or writing a sincere note of thanks to your fans. Don’t forget, your audience want to get into your life, so usher them into your home. Show them the fun, normal, and even the mundane parts of your day/life. Engage them with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social network content should be shared from and for other singers.
If a band invited you to perform with them in Phoenix, let your fans in Arizona know about it. Establish relationships with other musicians, bands and influencers, and you will establish a beneficial network by way of social media. Think of these artists as amplifiers of your brand. As an emerging vocalist, you’re continuously gigging with other bands and teaming up with musicians, self-employed photographers, recording engineers, graphic designers, and so on. Utilize this 20% of your social focus to deepen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the material needs to be self-promoting.
LA based producer Flying Lotus put up a live-stream while playing the recording of recent album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet during the whole album about cool, intriguing truths that nobody would have understood, such as the story behind why he used a certain sound or the rapper he initially had in mind for a specific beat.
Handling social networking requires focus, however it can be fun. It’s a terrific way to interact with your audience. The group Korn is yet another example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.
The material you release should be comprehensive and enjoyable, but it must build to the story behind your band and your career. UK indie electro trio the double x does a amazing job with sharing photos of their adventures on the road along with hanging out with friends. Their fans discover this content to be special and engaging, while at the same time it shows the individual character of the band.
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Social network marketing has to do with interacting with your fans, not at them. Everyone has that pal who shamelessly puts his or her self-promotion into your social media status reports, and it gets annoying. It’s true, you have to inform people about what you are up to, however it does not need to be one-way. Bring your audience into the discussion, don’t alienate them.
Bottom line, with social, don’t overdo self-promotion, use it sparingly. Let’s say you have ten social posts over 2 weeks, you will want to make seven or so pertinent to your brand name, approximately two about a different job that you are involved with, and one or two a direct call-to-action to purchase your product. This content model offers flexibility and the opportunity to be innovative with your virtual voice.
I trust that you find the 70/20/10 guideline helpful. Examples of social posts you should be making:
+ Posting a new record debut from a artist you visited with.
+ Sharing information about a new side project a band member is pursuing.
+ Posting an occasion hosted by a place who has booked you or your band.
This content should not be arbitrary. You must really believe in exactly what you are sharing. Whatever you share publicly comes back to your brand. If you publish about an unimportant project, your followers might wonder about the consistency of your voice.