Social Media Strategies for Artists in Phoenix 85034 – SEO builds local businesses

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When discussing social media strategy for artists, Ok, honestly, is your social networking profile contributing to the growth of your audience? You likely have thoughtfully crafted music with attention to great art but if no one knows about your music, you’ll struggle to build a fan base. Singers just starting invest too much time focusing on self-promotion. And for most, the main communications or marketing method they use is social media, but the trouble is that this is a conversation that is one-direction, leaving fans without any way to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales ought to be an objective, developing your brand and engaging your fans in a natural manner is the real objective. Check out the for more resources.

70% of your social material must enhance your brand name.

The largest bulk of your material should be focused on your message and brand. Maybe your brand is hardcore, on the other hand your personality is with a funny attribute. Mix the two in a way that offers your fans a view into your personality. Try publishing a picture of you belting in the studio, or writing a sincere thank you to your fans. Don’t forget, your audience want to get into your life, so usher them into your home. Show them the exciting, ordinary, and even the mundane parts of your day/life. Engage them with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.

20% of your social network material must be shared from and for other vocalists.

If a band invited you to sing with them in Phoenix, let your fans in Arizona know about it. Establish relationships with other artists, vocalists and influencers, and you’ll develop a advantageous network through social media. Think of these bands as amplifiers of your name. As an emerging vocalist, you’re constantly playing with other groups and collaborating with musicians, self-employed professional photographers, sound technicians, graphic designers, and so on. Use this 20% of your social focus to deepen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.

10% of the material should be self-promoting.

Los Angeles based producer Flying Lotus set up a live-stream while playing his recent record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet during the entire album about cool, intriguing truths that nobody would have understood, such as the story behind why he utilized a specific sound or the rapper he initially had in mind for a particular beat.

Handling social media requires dedication, but it can be enjoyable. It’s a great method to interact with your fans. The band Korn is just one example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.

The material you release should be comprehensive and enjoyable, but it must build to the story behind your band and your art. UK indie electro trio the double x does a incredible job with sharing photos of their adventures in the studio as well as hanging out with friends. Their fans find this material to be unique and captivating, while at the same time it showcases the individual character of the band.

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Social media marketing is about communicating with your fans, not at them. Everyone has that pal who shamelessly pours his/her self-promotion into your social media status reports, and it gets annoying. It’s true, you have to inform people regarding what you are up to, but it does not have to be one-way. Bring your fans into the conversation, don’t alienate them.

Bottom line, with social, don’t overdo self-promotion, use it sparingly. Let’s say you have ten Facebook posts over two weeks, you should make 7 or so appropriate to your brand name, approximately 2 about a different project that you support, and 1 or 2 an explicit CTA to buy your promotional item. This content model provides versatility and the opportunity to be imaginative with your virtual voice.

I trust that you found the 70-20-10 guideline useful. Examples of social posts you should be making:

+ Sharing a brand-new album release from a artist you toured with.

+ Sharing details about a brand-new side project a band member is launching.

+ Posting an event hosted by a location who has reserved you or your band.

This content should not be arbitrary. You need to genuinely believe in exactly what you’re sharing. Everything returns to your brand name. If you post about an unimportant project, your followers may wonder about the consistency of your voice.