Social SEO Resources:
Learn methods to optimize your web presence here: SEO for vocalists.
When discussing social media strategy for artists, Ok, honestly, is your social networking presence helping to the growth of your fan base? You likely have attentively created music with attention to great content but if no one knows about your music, you’ll struggle to achieve a base of fans. Artists just beginning invest too much time concentrating on self-promotion. For many, the main communications or marketing method they use is social media, but the problem is that this is a conversation that is one-direction, leaving fans without any way to engage, aside from making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales needs to be an objective, building your brand name and informing the audience in a natural way is the ultimate goal. Check out the newartistmodel.com for more resources.
70 percent of your social material ought to enhance your brand name.
The largest bulk of your material ought to be centered on your story and brand. Maybe your brand is hard, however your personality is with a sense of humor. Mix the two in a way that gives your followers a view into your personality. Try posting a image of you belting in the studio, or writing a genuine note of thanks to your followers. Remember, your audience want to get into your life, so usher them behind the scenes. Show them the fun, ordinary, and even the mundane aspects of your day/life. Get them engaged with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social media material must be shared from and for other singers.
If an artist invited you to record with them in Phoenix, let your fans in Arizona know about it. Establish relationships with other musicians, bands and influencers, and you will establish a beneficial network via social media. Think of these bands as amplifiers of your name. As an emerging artist, you’re continuously playing with other bands and working together with musicians, self-employed professional photographers, sound technicians, graphic designers, etc. Use this 20% of your social focus to strengthen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the material should be self-promoting.
Los Angeles based producer Flying Lotus set up a live-stream while playing his latest album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet throughout the entire album about cool, fascinating