Social Media Strategies for Artists in Phoenix 85024 – SEO builds local businesses

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When discussing social media strategy for artists, let’s be honest, is your social networking presence contributing to the growth of your audience? You likely have thoughtfully crafted music with focus on great content but if no one knows about your incredible talent, you’ll struggle to achieve a fan base. Bands just beginning spend excessive time focusing on self-promotion. For many, the main communications or marketing method they use is social media, but the problem is that this is a communication that is one-direction, leaving fans with no method to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales should be an objective, constructing your brand name and informing the audience in a natural manner is the ultimate goal. Check out the for more resources.

70 percent of your social material needs to enhance your brand name.

The largest bulk of your material must be centered on your story and brand name. Maybe your brand name is hard, but your personality is with a funny attribute. Mix the 2 in a method that offers your fans a view into your personality. Try posting a photo of you belting in the studio, or writing a genuine note of thanks to your followers. Don’t forget, your audience want to get into your life, so usher them backstage. Show them the exciting, ordinary, and even the mundane parts of your day/life. Engage them with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.

20 percent of your social network content ought to be shared from and for other artists.

If a band invited you to record with them in Phoenix, let your fans in Arizona know about it. Establish relationships with other musicians, vocalists and influencers, and you’ll establish a advantageous network through social media. Think of these artists as amplifiers of your name. As an up-and-coming vocalist, you’ll be constantly playing with other groups and teaming up with vocalists, freelance professional photographers, recording technicians, graphic designers, and so on. Use this 20 percent of your social focus to deepen these key relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.

10% of the material must be promotional.

Los Angeles based producer Flying Lotus set up a live-stream while playing the recording of recent record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet during the whole album about cool, intriguing truths that no one would have known, such as the story behind why he utilized a specific sound or the rapper he initially had in mind for a certain beat.

Handling social media requires attention to detail, however it can be fun. It’s a excellent way to interact with your fans. The band Korn is yet another example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.

The material you release should be extensive and fun, but it must contribute to the story behind your band and your music. UK indie electro trio the double x does a magnificent job with sharing images of their journeys in the studio along with hanging out with fellow artists. Their fans find this material to be special and endearing, while at the same time it shows the individual character of the band.

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Social media marketing has to do with communicating with your fans, not at them. Everybody has that friend who shamelessly puts his or her self-promotion into your social media status reports, and it gets annoying. It’s true, you need to tell individuals about what you are up to, however it doesn’t need to be one-way. Bring your audience into the discussion, don’t alienate them.

Bottom line, with social, do not overdo self-promotion, use it sparingly. Let’s say you have 10 Facebook posts over 2 weeks, you will want to make 7 or so relevant to your image, approximately 2 about a different project that you are involved with, and 1 or two an explicit call-to-action to buy your music. This content mix offers flexibility and the chance to be creative with your social voice.

I trust that you find the 70-20-10 guideline helpful. Examples of social posts you should be making:

+ Sharing a new album debut from a artist you guested with.

+ Posting info about a new side project one of your band member is launching.

+ Posting an event hosted by a venue who has reserved you or your band.

This content shouldn’t be arbitrary. You need to genuinely believe in what you are sharing. Whatever you share publicly returns to your brand name. If you publish about an unimportant project, your followers may wonder about the consistency of your voice.