Digital SEO Resources:
Learn approaches to optimize your web presence here: search engine optimization for singers.
When discussing social media strategy for artists, let’s be honest, is your social presence helping to the growth of your audience? You probably have attentively crafted product with focus on great material but if no one knows about your incredible talent, you’ll struggle to build a base of fans. Bands just beginning spend too much time focusing on self-promotion. For many, the primary communications or marketing method they use is social media, but the problem is that this is a discussion that is single direction, leaving fans with no way to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales must be an objective, constructing your brand name and engaging the audience in a conversational way is the ultimate goal. Check out the newartistmodel.com for more resources.
70% of your social content needs to develop your brand name.
The biggest majority of your material needs to be focused on your story and brand name. Supposing your brand name is hard, on the other hand your personality is with a funny attribute. Mix the two in a way that gives your fans a window into who you are. Try publishing a photo of you belting in the studio, or writing a genuine note of thanks to your supporters. Remember, your audience want to get into your life, so usher them backstage. Show them the fun, boring, and even the mundane aspects of your day/life. Get them engaged with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social network material needs to be shared from and for other artists.
If an artist welcomed you to sing with them in Phoenix, let your followers in Arizona know about it. Build relationships with other artists, bands and influencers, and you will establish a advantageous network through social media. Think of these influencers as amplifiers of your name. As an emerging singer, you’ll be constantly playing with other bands and collaborating with musicians, self-employed photographers, sound technicians, graphic designers, and so on. Utilize this 20% of your social focus to deepen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the content ought to be promotional.
Los Angeles based producer Flying Lotus installed a live-stream while playing the recording of latest record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet throughout the entire album about cool, fascinating