Digital Media Resources:
Discover methods to optimize your web presence here: SEO for artists.
When discussing social media strategy for artists, let’s be honest, is your online profile contributing to the growth of your fan base? You likely have attentively crafted material with focus on great material but if no one knows about your incredible talent, you’ll struggle to build a following. Musicians just beginning spend too much time concentrating on self-promotion. And for most, the main communications or marketing method they use is social media, but the trouble is that this is a conversation that is one-direction, leaving fans without any method to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales ought to be an objective, developing your brand name and informing your fans in a natural manner is the ultimate objective. Check out the newartistmodel.com for more resources.
70% of your social content needs to develop your brand name.
The biggest bulk of your material ought to be focused on your message and brand. Supposing your brand is hardcore, on the other hand your character is with a funny attribute. Mix the two in a method that offers your followers a view into who you are. Try posting a image of you belting in the studio, or writing a genuine note of thanks to your fans. Don’t forget, your audience want to get into your life, so usher them behind the scenes. Show them the exciting, ordinary, and even the mundane parts of your day/life. Engage them with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social media content ought to be shared from and for other artists.
If an artist invited you to perform with them in Peridot, let your followers in Arizona know about it. Build relationships with other musicians, bands and influencers, and you will develop a useful network through social media. Think of these bands as amplifiers of your brand. As an trending artist, you’ll be continuously gigging with other groups and working together with musicians, independent professional photographers, recording technicians, graphic designers, and so on. Utilize this 20 percent of your social focus to deepen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the content ought to be promotional.
Los Angeles based artist Flying Lotus set up a live-stream while playing the recording of latest album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet during the whole album about cool, interesting