Social Media Strategies for Artists in Patagonia 85624 – SEO builds local businesses

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When discussing social media strategy for artists, Ok, honestly, is your online profile contributing to the growth of your audience? You likely have attentively crafted material with focus on great material but if no one knows about you, you’ll struggle to achieve an audience. Singers just starting invest excessive time concentrating on self-promotion. And for most, the main communications or marketing method they use is social media, but the trouble is that this is a conversation that is one-direction, leaving followers with no method to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales must be an objective, building your brand and informing your fans in a conversational manner is the real goal. Check out the newartistmodel.com for more resources.

70 percent of your social material ought to enhance your brand.

The biggest bulk of your material should be focused on your message and brand name. Perhaps your brand name is dark, however your character is with a sense of humor. Mix the two in a way that gives your fans a view into your personality. Try posting a picture of you belting in the studio, or composing a sincere thank you to your followers. Don’t forget, your audience want to get into your life, so usher them behind the scenes. Show them the fun, boring, and even the mundane aspects of your day/life. Get them engaged with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.

20% of your social network material must be shared from and for other artists.

If an artist invited you to perform with them in Patagonia, let your followers in Arizona know about it. Build relationships with other musicians, vocalists and influencers, and you will establish a advantageous network through social media. Think of these influencers as amplifiers of your brand. As an emerging singer, you’re continuously gigging with other bands and working together with musicians, self-employed professional photographers, sound technicians, graphic designers, and so on. Use this 20 percent of your social focus to strengthen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.

10% of the material should be promotional.

Los Angeles based artist Flying Lotus installed a live-stream while playing his latest record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet throughout the whole album about cool, intriguing realities that no one would have understood, such as the story behind why he utilized a certain sample or the rapper he initially wanted for a certain beat.


Handling social networking requires attention to detail, however it can be enjoyable. It’s a excellent way to interact with your fans. The rock band Korn is just one example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.



The content you release should be comprehensive and fun, but it must build to the story behind your band and your music. UK indie electronic act the double x does a wonderful job with sharing pictures of their adventures on the road along with hanging out with buddies. Their fans find this material to be special and engaging, while at the same time it showcases the individual character of the band.


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Social media marketing has to do with interacting with your audience, not at them. Everybody has that buddy who shamelessly pours his/her self-promotion into your social media status reports, and it gets annoying. It’s true, you need to tell people about what you’re doing, but it doesn’t need to be one-way. Bring your audience into the discussion, don’t alienate them.


To summarize, with social, don’t overdo self-promotion, use it sparingly. Say you have a dozen Facebook posts over 2 weeks, you will want to make 7 or so appropriate to your brand, approximately 2 about a different project that you support, and one or 2 an explicit call-to-action to purchase your music. This content model gives flexibility and the chance to be imaginative with your social voice.

I hope that you find the seventy-twenty-ten rule helpful. Examples of social posts you could be making:

+ Posting a brand-new album release from a band you toured with.

+ Sharing info about a brand-new side job one of your band member is pursuing.

+ Publishing an occasion hosted by a place who has scheduled you or your band.

This content should not be random. You must genuinely believe in exactly what you are sharing. Whatever you share publicly comes back to your brand. If you post about an unimportant project, your followers may question the consistency of your message.