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When discussing social media strategy for artists, let’s be honest, is your social networking presence helping to the growth of your audience? You likely have attentively crafted material with attention to great material but if no one knows about you, you’ll struggle to build a following. Musicians just beginning spend excessive time concentrating on self-promotion. For many, the primary communications or marketing method they use is social media, but the trouble is that this is a communication that is single direction, leaving fans without any way to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales ought to be an objective, developing your brand name and engaging your fans in a conversational manner is the best objective. Check out the newartistmodel.com for more resources.
70% of your social content must build your brand name.
The biggest bulk of your material needs to be focused on your message and brand. Maybe your brand is dark, however your personality is with a sense of humor. Blend the 2 in a way that gives your followers a window into who you are. Try publishing a photo of you belting in the studio, or composing a sincere note of thanks to your supporters. Remember, your audience want to get into your life, so usher them backstage. Show them the fun, boring, and even the mundane parts of your day/life. Engage them with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social network material must be shared from and for other singers.
If an artist invited you to sing with them in Parker Lake, let your fans in Arizona know about it. Establish relationships with other artists, bands and influencers, and you’ll develop a useful network by way of social media. Think of these influencers as amplifiers of your name. As an up-and-coming artist, you’ll be constantly gigging with other groups and collaborating with musicians, freelance professional photographers, recording engineers, graphic designers, and so on. Utilize this 20 percent of your social focus to deepen these key relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the material needs to be promotional.
LA based producer Flying Lotus set up a live-stream while playing the recording of latest record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet throughout the entire album about cool, intriguing truths that nobody would have caught, such as the story behind why he utilized a specific sample or the rap artist he initially wanted for a specific beat.
Managing social networking requires dedication, but it can be enjoyable. It’s a great way to interact with your fans. The band Korn is just one example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.
The content you release should be comprehensive and fun, but it must contribute to the story behind your band and your art. UK indie electro trio the double x does a wonderful job with sharing pictures of their journeys in the studio as well as hanging out with fellow artists. Their fans discover this material to be special and endearing, while at the same time it shows the individual character of the band.
Social network marketing has to do with communicating with your audience, not at them. Everybody has that buddy who shamelessly puts his/her self-promotion into your social media status reports, and it gets annoying. It’s true, you need to tell individuals about what you are up to, but it does not need to be one-way. Bring your fans into the discussion, don’t alienate them.
To summarize, with social, do not overdo self-promotion, use it sparingly. Let’s say you have 10 Facebook posts over two weeks, you will want to make 7 or so pertinent to your brand name, approximately two about a different group that you are involved with, and 1 or two a direct CTA to buy your promotional item. This content model gives versatility and the chance to be innovative with your online voice.
I hope that you found the 70/20/10 rule useful. Examples of social posts you could be making:
+ Publishing a new record debut from a band you guested with.
+ Sharing info about a new side venture one of your band member is launching.
+ Publishing an occasion hosted by a place who has booked you or your band.
This material shouldn’t be random. You need to really believe in exactly what you are sharing. Whatever you share publicly comes back to your brand name. If you post about an unimportant project, your fans may wonder about the consistency of your message.