Social Media Resources:
Learn approaches to optimize your web presence here: SEO for singers.
When discussing social media strategy for artists, Ok, honestly, is your social media presence contributing to the growth of your fan base? You probably have thoughtfully crafted product with attention to great content but if no one knows about your incredible talent, you’ll struggle to build a base of fans. Artists just beginning spend excessive time concentrating on self-promotion. For many, the primary communications or marketing method they use is social media, but the trouble is that this is a communication that is single direction, leaving followers with no method to engage, aside from making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales must be an objective, developing your brand and informing your fans in a natural manner is the ultimate goal. Check out the newartistmodel.com for more resources.
70 percent of your social content must enhance your brand.
The biggest majority of your content needs to be centered on your story and brand name. Supposing your brand is hardcore, but your personality is with a sense of humor. Blend the two in a method that offers your fans a view into your personality. Try posting a video of you belting in the studio, or composing a sincere thank you to your supporters. Don’t forget, your fans want to get into your life, so usher them behind the scenes. Show them the fun, normal, and even the mundane parts of your day/life. Engage them with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20 percent of your social network material needs to be shared from and for other vocalists.
If an artist welcomed you to sing with them in Paradise Valley, let your fans in Arizona know about it. Build relationships with other artists, bands and influencers, and you will develop a useful network via social media. Think of these artists as amplifiers of your brand. As an up-and-coming vocalist, you’re constantly gigging with other groups and collaborating with vocalists, independent photographers, recording engineers, graphic designers, and so on. Use this 20% of your social focus to strengthen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the content needs to be self-promoting.
LA based artist Flying Lotus set up a live-stream while playing his recent record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet during the entire album about cool, intriguing realities that nobody would have known, such as the story behind why he utilized a specific sound or the rapper he originally wanted for a certain beat.
Handling social media requires attention to detail, however it can be enjoyable. It’s a fantastic way to interact with your fans. The rock band Korn is yet another example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.
The material you release should be extensive and fun, but it must contribute to the story behind your band and your music. UK indie electronic act the double x does a magnificent job with sharing video of their journeys in the studio as well as hanging out with pals. Their fans discover this material to be unique and endearing, while at the same time it shows the individual character of the band.
Social network marketing has to do with interacting with your audience, not at them. Everyone has that buddy who shamelessly pours his/her self-promotion into your social media status reports, and it gets annoying. It’s true, you need to inform people about what you’re doing, however it doesn’t have to be one-way. Bring your fans into the discussion, don’t alienate them.
To summarize, with social, do not overdo self-promotion, use it sparingly. Let’s say you have 10 Facebook posts over two weeks, you will want to make seven or so pertinent to your brand, approximately 2 about a different job that you are involved with, and 1 or two a direct call-to-action to buy your promotional item. This content model gives flexibility and the opportunity to be creative with your social voice.
I trust that you find the 70/20/10 guideline helpful. Examples of social posts you should be making:
+ Sharing a new album release from a artist you toured with.
+ Sharing details about a brand-new side job a band member is pursuing.
+ Sharing an occasion hosted by a location who has scheduled you or your band.
This content should not be arbitrary. You have to truly believe in exactly what you are sharing. Whatever you share publicly returns to your image. If you post about an irrelevant project, your followers might question the consistency of your voice.