Digital Networking Resources:
Discover ways to optimize your web presence here: search engine optimization for vocalists.
When discussing social media strategy for artists, let’s be honest, is your online profile helping to the growth of your fan base? You likely have attentively crafted product with focus on great art but if no one knows about your incredible talent, you’ll struggle to achieve a fan base. Bands just beginning spend too much time concentrating on self-promotion. And for most, the primary communications or marketing method they use is social media, but the trouble is that this is a conversation that is single direction, leaving fans without any method to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales needs to be an objective, constructing your brand and telling your fans in a conversational way is the ultimate goal. Check out the newartistmodel.com for more resources.
70 percent of your social content must develop your brand.
The largest majority of your material must be centered on your message and brand name. Supposing your brand is hardcore, but your character is with a sense of humor. Mix the two in a way that offers your fans a window into who you are. Try posting a image of you vocalizing in the studio, or composing a sincere note of thanks to your fans. Don’t forget, your fans want to get into your life, so usher them into your home. Show them the exciting, boring, and even the mundane parts of your day/life. Get them engaged with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social media material should be shared from and for other musicians.
If a band invited you to sing with them in Paradise, let your followers in Arizona know about it. Establish relationships with other artists, bands and influencers, and you’ll establish a useful network through social media. Think of these bands as amplifiers of your brand. As an up-and-coming vocalist, you’ll be constantly gigging with other groups and working together with musicians, freelance professional photographers, recording technicians, graphic designers, and so on. Use this 20 percent of your social focus to strengthen these key relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the content ought to be promotional.
Los Angeles based artist Flying Lotus set up a live-stream while playing the recording of recent record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet throughout the whole album about cool, interesting