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Learn approaches to optimize your web presence here: search engine optimization for vocalists.
When discussing social media strategy for artists, let’s be honest, is your online profile contributing to the growth of your fan base? You likely have attentively created product with focus on great art but if no one knows about your incredible talent, you’ll struggle to achieve a base of fans. Musicians just starting invest too much time concentrating on self-promotion. And for most, the primary communications or marketing method they use is social media, but the problem is that this is a communication that is single direction, leaving fans without any method to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales should be an objective, constructing your brand name and informing your fans in a natural manner is the best goal. Check out the newartistmodel.com for more resources.
70% of your social content must develop your brand.
The largest majority of your material should be focused on your story and brand. Perhaps your brand name is dark, but your personality is with a funny attribute. Mix the 2 in a manner that gives your followers a window into your personality. Try posting a image of you belting in the studio, or writing a genuine thank you to your fans. Remember, your fans want to get into your life, so usher them behind the scenes. Show them the fun, boring, and even the mundane parts of your day/life. Engage them with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social media material needs to be shared from and for other vocalists.
If an artist invited you to sing with them in Paradise, let your followers in Arizona know about it. Build relationships with other musicians, vocalists and influencers, and you’ll establish a beneficial network by way of social media. Think of these influencers as amplifiers of your name. As an trending singer, you’ll be constantly playing with other bands and collaborating with artists, freelance professional photographers, sound engineers, graphic designers, etc. Use this 20% of your social focus to deepen these critical relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the content ought to be self-promoting.
Los Angeles based artist Flying Lotus put up a live-stream while playing his latest album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet during the entire album about cool, intriguing facts that nobody would have known, such as the story behind why he used a particular sound or the rap artist he initially had in mind for a certain beat.
Handling social media requires focus, however it can be enjoyable. It’s a terrific method to communicate with your fans. The group Korn is just one example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.
The content you release should be extensive and fun, but it must build to the story behind your band and your music. UK indie electronic act the double x does a fabulous job with sharing pictures of their adventures in the studio along with hanging out with friends. Their fans find this material to be special and captivating, while at the same time it reveals the individual personality of the band.
Social media marketing is about communicating with your fans, not at them. Everybody has that buddy who shamelessly puts his or her self-promotion into your social media status reports, and it gets annoying. It’s true, you need to inform individuals regarding what you’re doing, but it does not have to be one-way. Bring your fans into the conversation, don’t alienate them.
Bottom line, with social, don’t overdo self-promotion, use it sparingly. Let’s say you have 10 Facebook posts over two weeks, you will want to make 7 or so relevant to your brand, approximately 2 about a different group that you support, and one or two an explicit CTA to purchase your product. This content mix provides flexibility and the chance to be innovative with your online voice.
I trust that you find the 70-20-10 guideline useful. Examples of social posts you could be making:
+ Sharing a new record release from a band you guested with.
+ Sharing details about a brand-new side venture one of your band member is pursuing.
+ Sharing an event hosted by a venue who has booked you or your band.
This content shouldn’t be arbitrary. You need to truly believe in exactly what you are sharing. Everything comes back to your brand. If you publish about an irrelevant project, your followers may question the consistency of your message.