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Discover approaches to optimize your web presence here: search engine optimization for artists.
When discussing social media strategy for artists, Ok, honestly, is your social networking profile helping to the growth of your audience? You probably have attentively crafted music with attention to great content but if no one knows about you, you’ll struggle to grow a following. Artists just beginning spend excessive time concentrating on self-promotion. For many, the main communications or marketing method they use is social media, but the problem is that this is a communication that is one-direction, leaving fans without any method to engage, besides making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales needs to be an objective, constructing your brand name and informing the audience in a conversational way is the ultimate goal. Check out the newartistmodel.com for more resources.
70% of your social content needs to build your brand.
The biggest majority of your material needs to be focused on your message and brand name. Supposing your brand name is hard, however your personality is with a sense of humor. Blend the two in a manner that offers your followers a window into who you are. Try publishing a picture of you belting in the studio, or writing a genuine thank you to your fans. Remember, your audience want to get into your life, so usher them behind the scenes. Show them the exciting, normal, and even the mundane parts of your day/life. Engage them with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social network content should be shared from and for other artists.
If a band welcomed you to perform with them in Palominas, let your followers in Arizona know about it. Build relationships with other musicians, vocalists and influencers, and you’ll establish a beneficial network by way of social media. Think of these bands as amplifiers of your brand. As an up-and-coming singer, you’ll be continuously playing with other groups and teaming up with artists, freelance professional photographers, recording technicians, graphic designers, etc. Utilize this 20% of your social focus to deepen these critical relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the material must be self-promoting.
LA based producer Flying Lotus installed a live-stream while playing his recent album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet throughout the entire album about cool, interesting