Social Media Tools:
Learn ways to optimize your web presence here: search engine optimization for vocalists.
When discussing social media strategy for artists, let’s be honest, is your social media profile contributing to the growth of your audience? You likely have thoughtfully created product with attention to great material but if no one knows about your music, you’ll struggle to achieve a base of fans. Bands just starting spend excessive time concentrating on self-promotion. For many, the primary communications or marketing method they use is social media, but the problem is that this is a discussion that is single direction, leaving fans without any way to engage, aside from making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales needs to be an objective, building your brand name and informing the audience in a natural manner is the best goal. Check out the newartistmodel.com for more resources.
70% of your social material must enhance your brand.
The biggest bulk of your content needs to be focused on your story and brand name. Perhaps your brand name is hard, but your personality is with a funny attribute. Blend the two in a method that gives your followers a window into who you are. Try publishing a photo of you vocalizing in the studio, or composing a sincere thank you to your fans. Remember, your audience want to get into your life, so usher them backstage. Show them the exciting, ordinary, and even the mundane parts of your day/life. Get them engaged with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social media material must be shared from and for other vocalists.
If an artist invited you to sing with them in Palo Verde, let your followers in Arizona know about it. Build relationships with other musicians, bands and influencers, and you will establish a useful network through social media. Think of these influencers as amplifiers of your name. As an up-and-coming artist, you’re continuously gigging with other groups and working together with vocalists, self-employed professional photographers, sound technicians, graphic designers, and so on. Use this 20 percent of your social focus to deepen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the content must be promotional.
LA based producer Flying Lotus set up a live-stream while playing the recording of recent album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then continued to live-tweet during the whole album about cool, intriguing realities that nobody would have understood, such as the story behind why he utilized a specific sound or the rap artist he initially had in mind for a specific beat.
Managing social media requires focus, but it can be fun. It’s a excellent way to interact with your audience. The band Korn is yet another example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.
The content you release should be comprehensive and fun, but it must contribute to the story behind your band and your art. UK indie electronic act the double x does a amazing job with sharing photos of their journeys on the road along with hanging out with pals. Their fans discover this material to be special and endearing, while at the same time it showcases the individual personality of the band.
Social network marketing has to do with communicating with your audience, not at them. Everybody has that friend who shamelessly pours his/her self-promotion into your social media status reports, and it gets annoying. It’s true, you have to inform individuals about what you are up to, but it doesn’t need to be one-way. Bring your audience into the discussion, don’t alienate them.
To summarize, with social, don’t overdo self-promotion, use it sparingly. Say you have a dozen Facebook posts over 2 weeks, you will want to make seven or so relevant to your brand name, approximately 2 about a different group that you are involved with, and one or two an explicit call-to-action to purchase your promotional item. This content model provides versatility and the chance to be imaginative with your virtual voice.
I hope that you found the seventy-twenty-ten rule helpful. Examples of social posts you could be making:
+ Publishing a brand-new record debut from a artist you visited with.
+ Posting info about a new side project one of your band member is launching.
+ Publishing an occasion hosted by a venue who has scheduled you or your band.
This material should not be random. You must genuinely believe in what you’re sharing. Whatever you share publicly comes back to your image. If you post about an irrelevant project, your followers might question the consistency of your message.