Social SEO Tools:
Discover ways to optimize your web presence here: search engine optimization for singers.
When discussing social media strategy for artists, let’s be honest, is your social media presence helping to the growth of your audience? You likely have thoughtfully crafted material with focus on great content but if no one knows about you, you’ll struggle to achieve a following. Musicians just beginning spend too much time concentrating on self-promotion. And for most, the main communications or marketing method they use is social media, but the trouble is that this is a discussion that is one-direction, leaving fans with no method to engage, aside from making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales ought to be an objective, constructing your brand name and informing your fans in a natural way is the ultimate goal. Check out the newartistmodel.com for more resources.
70 percent of your social content must build your brand.
The biggest majority of your content must be focused on your story and brand name. Perhaps your brand name is hard, but your personality is with a sense of humor. Mix the two in a manner that offers your fans a view into your personality. Try posting a photo of you vocalizing in the studio, or writing a genuine thank you to your fans. Don’t forget, your audience want to get into your life, so usher them backstage. Show them the exciting, boring, and even the mundane aspects of your day/life. Engage them with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social media material must be shared from and for other singers.
If an artist welcomed you to sing with them in Oro Valley, let your fans in Arizona know about it. Develop relationships with other artists, bands and influencers, and you will develop a beneficial network by way of social media. Think of these influencers as amplifiers of your name. As an emerging singer, you’ll be constantly playing with other groups and collaborating with musicians, self-employed professional photographers, sound technicians, graphic designers, and so on. Use this 20 percent of your social focus to deepen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the content ought to be self-promoting.
LA based producer Flying Lotus set up a live-stream while playing his latest record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet during the entire album about cool, intriguing truths that no one would have known, such as the story behind why he utilized a specific sample or the rap artist he originally wanted for a specific beat.
Managing social networking requires focus, but it can be enjoyable. It’s a excellent method to interact with your audience. The group Korn is just one example of an artist who has built a loyal fan base by engaging fans beyond their music, as this video shows.
The content you release should be wide-ranging and enjoyable, but it must build to the story behind your band and your art. UK indie electronic act the double x does a fantastic job with sharing photos of their adventures in the studio along with hanging out with pals. Their fans find this material to be special and engaging, while at the same time it showcases the individual character of the band.
. Get more information
Social network marketing is about interacting with your audience, not at them. Everyone has that buddy who shamelessly puts his or her self-promotion into your social media status reports, and it gets annoying. It’s true, you have to tell individuals regarding what you are up to, but it doesn’t have to be one-way. Bring your audience into the discussion, don’t alienate them.
To summarize, with social, do not overdo self-promotion, use it sparingly. Say you have 10 social posts over 2 weeks, you should make 7 or so appropriate to your image, approximately 2 about a separate project that you support, and one or two an explicit call-to-action to purchase your music. This content model provides flexibility and the opportunity to be innovative with your online voice.
I trust that you find the 70-20-10 guideline helpful. Examples of social posts you should be making:
+ Posting a brand-new record release from a artist you toured with.
+ Publishing info about a new side job a band member is pursuing.
+ Publishing an event hosted by a venue who has scheduled you or your band.
This content shouldn’t be arbitrary. You must really believe in exactly what you are sharing. Everything comes back to your image. If you publish about an irrelevant project, your fans may wonder about the consistency of your message.