Social Media Tools:
Learn ways to optimize your web presence here: search optimization for singers.
When discussing social media strategy for artists, let’s be honest, is your social profile helping to the growth of your audience? You probably have thoughtfully created music with attention to great content but if no one knows about your incredible talent, you’ll struggle to build a base of fans. Singers just beginning invest excessive time focusing on self-promotion. And for most, the main communications or marketing method they use is social media, but the problem is that this is a conversation that is one-direction, leaving fans with no way to engage, aside from making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales must be an objective, constructing your brand name and engaging the audience in a conversational way is the best goal. Check out the newartistmodel.com for more resources.
70 percent of your social material should develop your brand.
The biggest majority of your content ought to be centered on your story and brand name. Maybe your brand is dark, on the other hand your personality is with a funny attribute. Mix the 2 in a manner that gives your followers a window into your personality. Try posting a photo of you vocalizing in the studio, or writing a sincere thank you to your followers. Don’t forget, your fans want to get into your life, so usher them into your home. Show them the exciting, normal, and even the mundane aspects of your day/life. Get them engaged with your social network. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social media material must be shared from and for other artists.
If a band invited you to record with them in Oro Valley, let your fans in Arizona know about it. Establish relationships with other artists, bands and influencers, and you will establish a useful network via social media. Think of these bands as amplifiers of your brand. As an emerging artist, you’ll be constantly playing with other bands and collaborating with vocalists, independent photographers, recording engineers, graphic designers, etc. Utilize this 20% of your social focus to deepen these critical relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the content ought to be promotional.
Los Angeles based artist Flying Lotus put up a live-stream while playing his recent album, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet throughout the entire album about cool, fascinating