Digital Networking Resources:
Learn methods to optimize your web presence here: search engine optimization for singers.
When discussing social media strategy for artists, let’s be honest, is your social media presence contributing to the growth of your fan base? You likely have thoughtfully created product with attention to great material but if no one knows about your music, you’ll struggle to build an audience. Bands just starting spend excessive time concentrating on self-promotion. For many, the main communications or marketing method they use is social media, but the trouble is that this is a conversation that is one-direction, leaving followers without any method to engage, aside from making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales ought to be an objective, constructing your brand name and informing the audience in a conversational manner is the best objective. Check out the newartistmodel.com for more resources.
70% of your social material must build your brand.
The largest bulk of your material must be centered on your story and brand name. Supposing your brand name is hard, but your character is with a funny attribute. Blend the 2 in a manner that gives your fans a window into your personality. Try posting a image of you belting in the studio, or composing a genuine thank you to your followers. Remember, your audience want to get into your life, so usher them behind the scenes. Show them the fun, normal, and even the mundane aspects of your day/life. Engage them with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social network content ought to be shared from and for other singers.
If a band invited you to sing with them in Oracle, let your followers in Arizona know about it. Establish relationships with other artists, bands and influencers, and you will develop a useful network via social media. Think of these artists as amplifiers of your brand. As an emerging artist, you’re constantly playing with other bands and teaming up with artists, freelance professional photographers, recording engineers, graphic designers, etc. Utilize this 20% of your social focus to deepen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10 percent of the material ought to be promotional.
Los Angeles based artist Flying Lotus put up a live-stream while playing his recent record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet during the entire album about cool, fascinating