Social Media Resources:
Learn ways to optimize your web presence here: search optimization for singers.
When discussing social media strategy for artists, let’s be honest, is your social media presence contributing to the growth of your fan base? You probably have thoughtfully crafted music with attention to great material but if no one knows about you, you’ll struggle to grow an audience. Singers just beginning spend excessive time focusing on self-promotion. And for most, the primary communications or marketing method they use is social media, but the problem is that this is a conversation that is single direction, leaving followers with no way to engage, other than making a purchase. Every post turns into a desperate version of “buy my stuff!” While sales must be an objective, developing your brand and engaging your fans in a natural way is the ultimate goal. Check out the newartistmodel.com for more resources.
70% of your social content needs to enhance your brand name.
The largest majority of your content must be focused on your story and brand. Maybe your brand is hard, on the other hand your personality is with a sense of humor. Blend the two in a method that gives your followers a view into your personality. Try publishing a video of you vocalizing in the studio, or writing a sincere thank you to your fans. Remember, your fans want to get into your life, so usher them backstage. Show them the fun, ordinary, and even the mundane aspects of your day/life. Get them engaged with your social accounts. Facebook. Google+. Tumblr. Pinterest. Instagram. Twitter.
20% of your social network material ought to be shared from and for other bands.
If an artist invited you to record with them in Oljato, let your fans in Arizona know about it. Develop relationships with other musicians, vocalists and influencers, and you’ll establish a useful network via social media. Think of these artists as amplifiers of your brand. As an emerging vocalist, you’re constantly gigging with other groups and collaborating with artists, independent photographers, recording engineers, graphic designers, and so on. Use this 20% of your social focus to deepen these important relationships. All you need is the right artist at the perfect time to tweet about you, and that contract you’ve been seeking maybe waiting in your email. Read how Twitter and Rolling Stone are curating live music gigs.
10% of the content should be self-promoting.
LA based producer Flying Lotus put up a live-stream while playing his latest record, You’re Dead. With Facebook Live, YouTube Live, Instagram, and Snapchat, the options for live video streaming leave no excuse for not doing this. Flying Lotus then proceeded to live-tweet during the entire album about cool, fascinating